Marcas, identidad, comunicación, formación: Gestión integral de la comunicación y el conocimiento
This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Heinz podrá utilizar la tecnología de botellas ecológicas de Coca Cola para sus envases

Heinz may use the technology of green bottles of Coca Cola to their packaging


on March 14, 2011


the Coca-Cola company and HJ. Heinz have signed an agreement whereby latter may produce their containers of ketchup using Coca-Cola PlantBottle technology. This technology allows to obtain in PET bottles partially made from plants and have reduced dependence on non-renewable resources, as compared to conventional PET bottles.

PlantBottle packaging have the same appearance as the PET plastic and are fully recyclable. The only difference is that up to 30% of the material comes from plants. Vegetable matter is produced from an innovative process that transforms the natural sugars found in the plants on a key component of the PET plastic. Normally, PlantBottle uses the Brazil sugar cane ethanol.