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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Drinktec busca consolidarse como el motor de la industria de bebidas y alimentos líquidos
The next edition will have 1.500 display units and expects an assistance closely of 60.000 professionals

Drinktec Looks for to consolidate like the engine of the industry of beverages and liquid foods

David Muñoz09/05/2013
Of the 16 to 20 September of this year, Fair of Munich will receive a new edition of Drinktec, the considered like “the fair world-wide leader for the industry of beverages and liquid foods”. To present the novelties that will have this year the contest and his main appeals, Firamunich, official representative of Messe München International for Spain and Andorra, organised the past 6 May in Madrid, a presses conference to charge of Monika Dech, director of Area of the Society Ferial of Munich, and of Richard Clemens, general director of the German Association of Manufacturers of Machinery and Installations (VDMA) for the segment of the machinery for feeding and machines envasadoras.

In Drinktec 2013 will go back to be represented all the chain of processes of the industry of beverages and liquid foods, from the manufacture until the distribution, going through the filled and the packaging. This contest, that is organised by Messe München International with the collaboration of the VDMA, will enjoy this year of a record figure of display units (1.500) in a surface of 132.000 m2, delivered in twelve pavilions and the International Centre of Congresses.

Drinktec 2009
Drinktec 2009.

From the edition of the 2005, when for the first time the display units foreign surpassed in number to the ones of German origin, this tendency of internationalisation has kept upward. In fact, for this year it expects that of these 1.500 display units, 855 arrive of out of Germany (57%), of more than 70 countries, included Spain that for this edition will contribute 19 companies (three more than in 2009) and that has increased his net space of exhibition.

This “globalisation” of the fair also is extrapolable to the visitors, since, according to the forecasts of the organisation, of the 60.000 people that will assist to Drinktec 2013, 34.200 will do it from points of different origin to Germany, fundamentally of other European countries (more than 20.000), Asia and America.

Another characteristic that defines to Drinktec is his capacity to create a perfectly adapted offer to the different objective groups that exist inside the industry of beverages and liquid foods, offering, through his display units, solutions and technologies for soft drinks (70%), water (67%), fruit juices (64%), beer (77%), milk and dairy products liquids (53%), liquid foods (47%) and wines-espirituosos (58%).

Drinktec Converts like this in “source of inspiration and engine of the industry”, adding to his marked character of technological platform, a no less important profile of centre of businesses where take the decisions that will mark the investments during the next years and even decades.

Drinktec 2009
Drinktec 2009.

All this contributes to that the index of satisfaction of display units and visitors of Drinktec was very high, until the point that 86% of the first and 91% of the second consider it, without place to doubts, the fair leader of the sector.

Key sectors

The three key sectors of Drintek, that no the only, could resumirse in beverages without alcohol (solutions for water, juices and soft drinks), beer and milk. In matter of beverages without alcohol, Drinktec 2013 will offer more than 88.000 m2 of technology for general and specific processes of product. Two thirds of the display units that will assist to this edition of the fair will show skilled technologies for these beverages without alcohol. The living room also will explain in the pavilion B1 with a special section call ‘New Beverage Conceps' (‘New Concepts of Drunk'), as well as with special reports in the forum To2, as for example the announced with the sugerente title of ‘Audio Branding: the sound of the beer and the soft drinks', or with the Prizes to the Innovation 2013.

The industry of the beer and malt also will explain in Drinktec 2013 with more than 88.000 m2 of technology for his processes, explaining even with a pavilion of raw materials (B1). The Monday 16 September will celebrate in the Forum Drinktec the ‘Day of the Beer' and the contest will receive, between other initiatives, the World-wide Championship of Someliers of Beer. Following the tendency that appreciates in some countries like Italy, the fair also bets for giving fit to units of production smaller for handmade breweries.

Drinktec 2009
Drinktec 2009.

Finally, the milk and drunk dairy will enjoy equally of a high leadership in Drinktec 2013, offering one of each two display units specific solutions for this market. Besides, the fair will celebrate the Friday 20 September the Day of the Milk, will receive the general assemblies of ZDM and Aedil, and in the Forum Drinktec will celebrate days like the titled ‘Entering nanomaterials in the alimentary sector, where are the risks?'

Oils+facts 2013

Of simultaneous form to Drinktec will celebrate in the enclosure ferial of Munich, of the 18 to 20 September, Oil+facts 2013, only fair of the world devoted to the technologies and to the distribution of oils and fats, looking for the organisation with this complementarity create synergies. Oil+facts Will have 50 display units in the pavilion B0, and will show the most advanced systems, components and half auxiliaries for the manufacture and the processing of oils, fats and lubricantes.

On-line services and applications

To facilitate the assistance to Drinktec and Oil+facts (an alone pass for the two fairs), the organisation has developed a series of on-line services, like the possibility to print home the entrance without need to do tail in the fair and to a more economic price; or the edition of an on-line catalogue to speed up the research of display units and products; and even the new app Drinktec, available already in App Store and that contains the on-line catalogue and information on the program mark.

Drinktec 2009
Drinktec 2009.

Five reasons not to lose Drinktec 2013

Like conclusion, the organisation of Drinktec resume in five the main reasons not to lose this new edition:

- “Source of inspiration”: the fair supposes a platform of innovation, with demonstrations of product.

- “Oriented to the success”: it facilitates the decisions of investment and the closing of agreements.

- “Open”: meeting point for big and small companies.

- “International”: networking with display units and visitors of 170 countries.

- “Oriented to the future”: it ensures the production of the morning with creative solutions for all the companies.

Of left to right...
Of left to right: Monika Dech, director of Area of the Society Ferial of Munich, and of Richard Clemens, general director of the German Association of Manufacturers of Machinery and Installations (VDMA) for the segment of the machinery for feeding and machines envasadoras, during the presses conference of Madrid.
Display units Spanish in Drinktec 2013 (confirmed to 6 May 2013)

ABC Compressesors; AND & OR; BIRD; Conotainer; Dallant; And2M Estudis Electro-Mecanics; Gallardo; Iberconnection; Impuls Spain; Initiatives and Projects Innkeepers; Irundin; Krones Iberian; Landaluce; Plastinsa; Posimat; Seppelec, Symaga, Technician of the Covered; Torraspapel.

Related Companies or Entities

Firamunich, S.L.

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