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  2. Hispack Attains the aim of internationalisation that had fixed   (22/05/2012)

This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Hispack logra el objetivo de internacionalización que se había fijado
The living room closes a marked edition by “the optimism and the projects of future”

Hispack Attains the aim of internationalisation that had fixed

22 May 2012

The living room Hispack, celebrated between the 15 and on 18 May in Fira of Barcelona, has served, as it explains the organisation, to ascertain that the sector of the container and the packaging has been able to face the economic crisis adapting to the circumstances, promoting the R&D and looking for new forms to adjust costs without affecting to the quality of his products.
Editorial Interempresas

Hispack, together with the fair Bta, devoted to the alimentary technology, received the visit of more than 40.000 visitors, 8% of which were of international origin. Specifically, to Hispack&Bta have assisted professional of a total of 93 different countries, between which stand out Morocco, Tunisia, Algeria, Turkey, Colombia, Mexico, Brazil and Argentina, in addition to countries of the European Union like Portugal, Germany, Italy and France.

According to data of the organisation, of the 1.400 display units of Bta and of Hispack, one of each four have been international companies. Precisely, the greater internationalisation was one of the aims of both living rooms, that when being trienales will go back to organise in 2015.

foto

Visitors of level

“The best way to take the pulse to the living room is to put in value the level of the visitors, that in accordance with what say us the display units had a high power of purchase, and the more than two thousand people that have assisted to the days and celebrated conferences in spaces like the Pack Corner and the Logistic Corner, where there has been continuous activity around the last tendencies and cases of success in packaging and logistical”, explains Xavier Pascual, director of Hispack.

Beside the internationalisation, the innovation has marked the present edition of Hispack. The presence of technology centres has allowed to tighten bows between the investigation and the business world.

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