IPE, innovations for labeling S.L, It has developed labels using image recognition technology to identify any type of object in real time through a camera: photos, logos, drawings, faces, bidi, bar codes or QR codes. Once recognized the image, the application seeks the associated multimedia content via the Internet and overlays it dynamically, offering multiple applications: animated 3D models, videos, floating images, text, interactive menus, audio and music, or social data.

From IPE highlights the possibilities that can be developed with the interactive labels are manifold: a product whose label to show the logo of the company in 3D; an image on the label linked to videos of recipes; instructions for use or product demonstration; a face whose label relates it to a spot; a drawing of a landscape tied to a tourist tour; contests or promotions, etc.