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  2. IPE develops interactive labels   (19/07/2011)

This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at IPE desarrolla etiquetas interactivas

IPE develops interactive labels

July 19, 2011

IPE, innovations for labeling S.L, It has developed labels using image recognition technology to identify any type of object in real time through a camera: photos, logos, drawings, faces, bidi, bar codes or QR codes. Once recognized the image, the application seeks the associated multimedia content via the Internet and overlays it dynamically, offering multiple applications: animated 3D models, videos, floating images, text, interactive menus, audio and music, or social data.

From IPE highlights the possibilities that can be developed with the interactive labels are manifold: a product whose label to show the logo of the company in 3D; an image on the label linked to videos of recipes; instructions for use or product demonstration; a face whose label relates it to a spot; a drawing of a landscape tied to a tourist tour; contests or promotions, etc.

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