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  2. IPE develops interactive labels   (19/07/2011)

Este artículo fue escrito originalmente en Spanish. Se ha traducido automáticamente para su comodidad. Se han hecho esfuerzos razonables para proporcionar una traducción precisa; sin embargo, ninguna traducción automática es perfecta, ni es su intención la de sustituir a un traductor humano. El artículo original en Spanish puede verlo en IPE desarrolla etiquetas interactivas

IPE develops interactive labels

July 19, 2011

IPE, innovations for labeling S.L, It has developed labels using image recognition technology to identify any type of object in real time through a camera: photos, logos, drawings, faces, bidi, bar codes or QR codes. Once recognized the image, the application seeks the associated multimedia content via the Internet and overlays it dynamically, offering multiple applications: animated 3D models, videos, floating images, text, interactive menus, audio and music, or social data.

From IPE highlights the possibilities that can be developed with the interactive labels are manifold: a product whose label to show the logo of the company in 3D; an image on the label linked to videos of recipes; instructions for use or product demonstration; a face whose label relates it to a spot; a drawing of a landscape tied to a tourist tour; contests or promotions, etc.

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