This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Dar el paso y mirar al exterior
Give the step and look to the outside
Mark Dixon, adviser delegated of Regus22/02/2012
22 February 2012
The companies that operate out of his local markets have a better financial performance that those that limit to his own countries, according to the investigation realised by the provider of spaces of flexible work Regus . Then, why there are not more companies looking for turn into exporting? The investigation suggests that to many of them deter them the worries on the risks associated to the establishment of branches in the outside and how proceed when hiring personal for such operation.
Photo: Sachin Ghodke.
How surpass these obstacles
- It is necessary to understand that many of the problems correspond more to perceptions that to the reality. A report realised by the signature of accounting BDO International between companies with presence in other countries, reflects as more than three chambers of the companies polled were active during a term of two years after taking the decision to open office abroad.
- Reduce the risks to open an office in the outside adopting a flexible approach. Almost two thirds of the 12.000 companies around the world polled by Regus signalled that his commitments with properties in the markets of export had to be very in the short term, since they did not know cuán fast could grow. Due to the fact that the options of spaces of flexible work now are available around the world, the companies would not have to see trapped, already was for incurring in expenses that can not cover or for being limited by not being able to increase his productivity to satisfy the demand.
- The flexibility also is key for the endowment of personnel. The opinion is divided, almost in equal parts, between those who think that the charges of management would have to be occupied by personnel of the country of origin and those that think that would have to come from of the local market. The report of Regus suggests that largely it will depend of the type of relation that the company potentially have with the customers in the new markets. A lot of companies expand in the outside through intermediaries, distributors, representatives and a chain of supply extended. Probably they will need equipment to negotiate deals, in addition to administering and keep the channels of distribution. But perhaps they will find that speak the local language fluently, have managers of the countries in question and understand the cultural subjects will be less important for them that for the companies that treat directly with customers.
- Was audacious. Thanks to the modern technology, the world is truly much smaller. A lot of retailers, for example, use Internet to put to proof the foreign markets. But the majority of the products and services can move to other countries.
- Remember, there is hygiene in the numbers. No only there are companies of all the world that operate further of his borders, but his forecasts are to follow expanding.
- Around the world, the governments, the economists and the analysts, seem to agree in that the exports are essential for the growth of the PBI individual of the countries and also for the stability of the global economy. Since a lot of companies see that the local growth is difficult to reach, the export appears like a too attractor trucks opportunity as to leave it happen.
