Course of industrial marketing for the WNT sales team
July 20, 2009
Document base that is used for such training, an internal publication called 'WNT the key to success', initially received with skepticism, is giving a few truly positive results, making this experience highly recommended for other companies in the sector.
One of the fundamental conclusions of the delivery of the course, adapted to the business of WNT, has been the importance of the catalogue in the communication of the strategic objectives of marketing of the company. The catalogue, which traditionally is a purely technical text, led to this area becomes a director of marketing. The reason is that it clearly defines 4 called WNT Europe Group marketing mix variables:
- Product: it is clear that WNT catalogue defines the product offered by the business group in Europe.
- Price: this variable, so important for the development of the business, is also defined at European level by the catalog.
- Distribution: the catalog defines that 45,000 articles are delivered in less than 24 hours and how they are delivered. As well as the maximum order of 18: 30 hour.
- Promotion: the activity of most important promotion of WNT Europe is the visit to the workshops of machining, catalog management is essential in such activity.
The conclusion is that the course has served to improve the perception of the strategy internally and to understand the catalog as something more than merely a descriptor of articles and move on to consider it as a tool for everyday use that aligns business actions with the Group's strategy.
