Icex Launches the ‘Manual of Internationalisation', publication of reference to go out to the outside

Icex Spain, Export and Investments, and the Centre of Economic and Commercial Studies (CECO) have published the first edition of the ‘Manual of Internationalisation. Technicians, tools and necessary strategies to face successfully the process of internationalisation'. It treats of a complete and rigorous guide that includes all the notable appearances to initiate, keep or increase the international activity, including tools and indispensable technicians in the process of internationalisation.

The manual is headed to all those professionals of the external sector (managerial, technicians, consultores, emprendedores, etc.), students and educational that pretend to expand his knowledges of the relative matters to the internationalisation of the company.

The book is structured in eight chapters that offer a wide coverage of current subjects and that contemplate the fundamental areas of the business internationalisation. After an approach in his first chapter to the international economic surroundings, in the two following analyse the tools and suitable technicians to define the strategy and the international marketing, as well as appearances of the negotiation and the competitive intelligence in this context.

Besides, the work presents an essentially practical approach since, in addition to the contents of the different subjects, incorporates cases of study, glossaries and complementary materials for the educational, that are available in the web page of the book (www.icex.es/manualdeinternacionalizacioncomplementos).