Marcas, identidad, comunicación, formación: Gestión integral de la comunicación y el conocimiento
This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Jamones Aljomar realiza más de 150 nuevos contactos empresariales durante Alimentaria

Hams Aljomar realises more than 150 new business contacts during Alimentary


3 April 2012

Hams Aljomar has done a balance very gratificante of his go through Alimentary 2012. The managers of the mark guijuelense have received in his stand to more than one thousand professionals of the sector, with those who have kept productive meetings of work and tasting at the same time his Iberian products. Fruit of the numerous business meetings, have realised more than 150 new contacts, some of which redundarán, in brief, in important agreements of distribution of the products Aljomar. On the other hand, it is necessary to stand out the visit of the Princes of Asturias, that in his periplo after inaugurating the fair, had the deferencia to stop in the installation of Hams Aljomar to chat kindly with the founder of the mark Alfonso Sánchez; his wife, Carmen Sánchez, and his son, José Luis Sánchez, current director attach of the company. The Princes of Asturias reviewed the importance and quality of the Iberian products and showed big interest by the process of manufacturing.
Thanks to this event, also could promote the process of internationalisation of the company through interesting conversations with distributors of countries like China, United States, Singapore, Korea, Mexico, Brazil, United Kingdom and Russia. The foreign visitors showed convinced that the changes realised by the mark will favour the externalización of his products, since it transmits an image more cosmopolita and assimilable by the different gastronomic cultures in which it is incorporated the consumption of Iberian products of Hams Aljomar. The wide range that commercialises arrives already to more than 15 countries of Europe, Asia, America and Africa. And, with the current planning of external trade, in 2013, 20% of the turnover will realise in international markets.

In the national field, Aljomar obtained results very positive with the visits of distributors, responsible of chains of supermarkets and representatives of shops gourmets of all the country. And, precisely, these last, the employers of establishments 'delicatessen', stood out the interesting novelty presented by Aljomar with the 'loncheado of Iberian ham of acorn cut to knife on dish of ceramic', because it treats of a very original format and adapted for his main public, and whose packaging guarantees the excellent properties of texture, aroma and flavour of the Iberian ham of acorn. Qualities, all they, that the house has kept intact in almost 20 years of familiar tradition, and that will keep on being emblem of the mark salmantina.