The Consortium of the Ham Serrano participates in Alimentary Mexico
23 May 2012
In the year 2011, with a figure of 765 tonnes exported and a growth of 22%, according to data facilitated by the Agency Tributaria to the association, Mexico has turned into the fifth destination of the Spanish exports of ham cured.
The dynamism of this marked and his potential of growth has done with that the Consortium of the Ham Serrano Spanish have marked like aim strengthen in this market the stamp of quality Consortium Serrano like referent of the ham serrano Spanish of quality. Besides, it looks for to promote the consumption of this product between the autochthonous population.
To achieve these ends, the Consortium of the Ham Serrano Spanish, like referent of quality, is conscious of the need to carry out a formative work. Inform and educate on the ham serrano is indispensable to increase his export, no only to the buyers of the main chains, but also to the consumers.
Between the actions scheduled by the association to consolidate his presence in the Aztec country, stands out the participation in the Alimentary fair Mexico, a strong campaign of advertising in the main magazines of Mexican distribution, several seminars of learning headed to the buyers of the main supermarkets and the realisation of degustaciones.
In Alimentary Mexico, the association will have of a big stand of 25 m2 and during the event, will give three seminars on the ham serrano of quality. Besides, during the previous week to the fair, the association will realise diverse acts of public relations focused to arrive to his objective public and where will offer them a course of this gastronomic product.
Finally, along the year go to realise more than 400 degustaciones of Ham Consortium Serrano in the most important points of sale of the main chains of distribution of Mexico DF, to approach to the final consumer and that it was he same the one who test east feed gourmet and decide to incorporate it to his market basket.