Email marketing en Interempresas

Interempresas.net

 
  1. eMagazine
  2. The Consortium of the Ham Serrano participates in Alimentary Mexico   (23/05/2012)

This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at El Consorcio del Jamón Serrano participa en Alimentaria México

The Consortium of the Ham Serrano participates in Alimentary Mexico

23 May 2012

The Spanish exports of ham cured have found in Mexico a market with big potential of development and in constant growth. So much it is like this, that the Consortium of the Ham Serrano Spanish has bet by this country and, between other activities of promotion, will be present in the Alimentary fair Mexico, of the 5 to 7 June.

In the year 2011, with a figure of 765 tonnes exported and a growth of 22%, according to data facilitated by the Agency Tributaria to the association, Mexico has turned into the fifth destination of the Spanish exports of ham cured.

The dynamism of this marked and his potential of growth has done with that the Consortium of the Ham Serrano Spanish have marked like aim strengthen in this market the stamp of quality Consortium Serrano like referent of the ham serrano Spanish of quality. Besides, it looks for to promote the consumption of this product between the autochthonous population.

To achieve these ends, the Consortium of the Ham Serrano Spanish, like referent of quality, is conscious of the need to carry out a formative work. Inform and educate on the ham serrano is indispensable to increase his export, no only to the buyers of the main chains, but also to the consumers.

foto

Between the actions scheduled by the association to consolidate his presence in the Aztec country, stands out the participation in the Alimentary fair Mexico, a strong campaign of advertising in the main magazines of Mexican distribution, several seminars of learning headed to the buyers of the main supermarkets and the realisation of degustaciones.

In Alimentary Mexico, the association will have of a big stand of 25 m2 and during the event, will give three seminars on the ham serrano of quality. Besides, during the previous week to the fair, the association will realise diverse acts of public relations focused to arrive to his objective public and where will offer them a course of this gastronomic product.

Finally, along the year go to realise more than 400 degustaciones of Ham Consortium Serrano in the most important points of sale of the main chains of distribution of Mexico DF, to approach to the final consumer and that it was he same the one who test east feed gourmet and decide to incorporate it to his market basket.

Related articles

Picture of Challenges and tendencies of the alimentary marketing, to debate in Valencia

Challenges and tendencies of the alimentary marketing, to debate in Valencia

The last novelties in alimentary marketing and of the big distribution influence and mark tendency in the foods that consume in Spain... [+]
Picture of Sealed Air Cryovac PSF Sealappeal, an innovative film food launches

Sealed Air Cryovac PSF Sealappeal, an innovative film food launches

Headlining the priorities on the agenda of developments of Sealed Air Cryovac food packaging solutions We find best practices in resource optimization, reduction of waste throughout the supply chain and food hygiene... [+]
Picture of The carniceros-charcuteros of the community of Madrid, connected in Fedecarne.es

The carniceros-charcuteros of the community of Madrid, connected in Fedecarne.es

Drafting Interempresas
Fedecarne is strongly involved in the revitalization of the carnicerias-charcuterias associated with the Organization in the community of Madrid. [+]
Picture of Sausage of veal?

Sausage of veal?

Drafting Interempresas
Kebab or veal sausage. Smoked, marinated and prepared for dishes like mijoté or cheeks to the wine. These are some of the proposals of the project G+T values to take advantage of those parts of bovine meat little valued in the sector. The result of the research opens a new horizon in the world of kitchen and restoration... [+]
Picture of Meat of sheep and cattle ' Made in England'

Meat of sheep and cattle ' Made in England'

Drafting Interempresas
Of soft flavour and tender and substantial texture, the meat of ovino and beef English enjoys of the international recognition and has an own space inside our kitchens and restaurants... [+]
Newsletter
I accept the
usage and registration terms