Email marketing en Interempresas
This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at La cadena Dia refuerza su acuerdo con ADT como proveedor de seguridad de sus establecimientos

The Dia chain reinforces its agreement with ADT as a provider of security in their establishments


February 24, 2011

The flag of supermarkets day, Spanish multinational integrated since the year 2000 in the Carrefour international group, has recently strengthened its relationship with ADT, provider worldwide of anti fire and security solutions. Founded in 1979, the chain pioneered the format of 'supermarket discount' has trusted, again, ADT for the protection of more than 2,000 stores - between stores and franchise-in all Spain, including the renovation of systems anti-theft electronic protection of articles (EAS) and promoting its origin labelling program.

Security management is an integrator of the policy of corporate social responsibility of day element, towards its customers and employees. For this reason, day committed to innovation in the implementation of comprehensive security strategies as well as in new technologies.

Manage security, while it continues to provide a shopping experience enjoyable for customers, is a daily challenge for many retailers. "ADT develops electronic security solutions considering the needs of its customers," says Ruben Garcia, director of the Retail Division of ADT in Spain. "Our systems of electronic protection of articles are designed to protect from theft in shops effectively allowing staff to devote time to customers." In addition, our systems of origin labelling helps maximize marketing techniques, diversification of products and the General operations of the trade. "It also helps increase sales and profitability, avoiding the loss of stock".

Once again, the Dia chain has renewed its agreement with the company ADT to protect its more than 2,000 stores.

Related articles

Picture of Challenges and tendencies of the alimentary marketing, to debate in Valencia

Challenges and tendencies of the alimentary marketing, to debate in Valencia

The last novelties in alimentary marketing and of the big distribution influence and mark tendency in the foods that consume in Spain. The next 21 and of 22 November, Valencia will receive the I Congress of Alimentary Marketing of Spain M4F-Ainia, a pioneering initiative that will gather to more than a hundred of managers and responsible of marketing of the main marks of feeding of our country, distribution and sectorial associations...
Picture of Sealed Air Cryovac PSF Sealappeal, an innovative film food launches

Sealed Air Cryovac PSF Sealappeal, an innovative film food launches

Headlining the priorities on the agenda of developments of Sealed Air Cryovac food packaging solutions We find best practices in resource optimization, reduction of waste throughout the supply chain and food hygiene. Cryovac Sealappeal PSF films comply with exceeded all these requirements, setting new standards to benefit processors and large distributors thanks to operational efficiency, food security, the prolongation of the service life and the appeal of brand...
Picture of Sausage of veal?

Sausage of veal?

Kebab or veal sausage. Smoked, marinated and prepared for dishes like mijoté or cheeks to the wine. These are some of the proposals of the project G+T values to take advantage of those parts of bovine meat little valued in the sector. The result of the research opens a new horizon in the world of kitchen and restoration.
Picture of Meat of sheep and cattle ' Made in England'

Meat of sheep and cattle ' Made in England'

Of soft flavour and tender and substantial texture, the meat of ovino and beef English enjoys of the international recognition and has an own space inside our kitchens and restaurants...