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  2. Ainia presents the new guide 'Experience design' in the food sector   (22/02/2011)

This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Ainia presenta la nueva guía 'Experiencias de diseño en el sector alimentario'

Ainia presents the new guide 'Experience design' in the food sector

February 22, 2011

On 3 March, Ainia centre technology will announce the new guide 'Experiences of design in the food sector'. The publication includes six successful cases in which companies and designers explain firsthand, how the design applied to the own business strategy has allowed to move forward in a positive differentiation of product or brand. The day is conceived as a forum in which companies and designers contribute their vision on how to integrate the success in business strategy. The meeting will begin with the presentation 'Design in business strategy', in charge of Nacho Gomez-Trenor, President of the Association of designers of the Valencian Community. Below. Later, starts the round of conferences with the success stories of the companies Zumex, coffee jury, veraison, cellars Hispano-Suizas and Savonna. The meeting will close after a panel discussion under the title 'design as a key business strategy'.

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