On 3 March, Ainia
centre technology will announce the new guide 'Experiences of design in the food sector'. The publication includes six successful cases in which companies and designers explain firsthand, how the design applied to the own business strategy has allowed to move forward in a positive differentiation of product or brand. The day is conceived as a forum in which companies and designers contribute their vision on how to integrate the success in business strategy. The meeting will begin with the presentation 'Design in business strategy', in charge of Nacho Gomez-Trenor, President of the Association of designers of the Valencian Community. Below. Later, starts the round of conferences with the success stories of the companies Zumex, coffee jury, veraison, cellars Hispano-Suizas and Savonna. The meeting will close after a panel discussion under the title 'design as a key business strategy'.