Marcas, identidad, comunicación, formación: Gestión integral de la comunicación y el conocimiento
Picture of Llega a España el nuevo bote de M&M’s

Llega a España el nuevo bote de M&M’s

M&M’s presenta en España su último lanzamiento, que llega dispuesto a revolucionar la forma de disfrutar del chocolate. Este nuevo formato aterriza en España después de cosechar grandes éxitos en países como EE UU, Canadá y China, donde ha cautivado a muchos consumidores por su novedosa propuesta.
Picture of Maheso no falta a su cita con Conxemar

Maheso no falta a su cita con Conxemar

Los días 5, 6 y 7 de octubre Maheso vuelve a estar presente en Conxemar (Stand J23), una feria que este año celebra su XVII edición. Entre las novedades que se presentan destacan: la gama de risottos, la de rollitos 'vuelta-vuelta' y horno, y nuevas variedades en la gama de pastas. Además se podrán degustar otros productos como los fingers y nuggets de pollo sin gluten, churros y nuevas croquetas...
Picture of Interview to Francisco López Canís, president of the Group Gourmets

Interview to Francisco López Canís, president of the Group Gourmets

The quality of our gastronomy and of our fish, meats, vegetables, oils, wines and products delicatessen is unquestionable. They enjoy of the recognition in our country and further of our borders and suppose a catchword irresistible for those tourists that arrive attracted by something more than 'the sun and beach' of the years of the decade of 1960. However, we can or we have to promote us more and better...
Picture of Jams of author: fantasy in the kitchen

Jams of author: fantasy in the kitchen

Kokotxas Of cod with sauce of Gelée of Txakolí or mussels with Jam of Mandarin and pumpkin to the Grand Marnier. These are some of the possibilities that offer to the cooks more vanguardistas the brave and original jams and gelées Bubub. “The recipes are own, therefore we call them without complex jams of author”, sustains Susana Azanza, manager of the company. We discover his secret.
Picture of Challenges and tendencies of the alimentary marketing, to debate in Valencia

Challenges and tendencies of the alimentary marketing, to debate in Valencia

The last novelties in alimentary marketing and of the big distribution influence and mark tendency in the foods that consume in Spain. The next 21 and of 22 November, Valencia will receive the I Congress of Alimentary Marketing of Spain M4F-Ainia, a pioneering initiative that will gather to more than a hundred of managers and responsible of marketing of the main marks of feeding of our country, distribution and sectorial associations...
Picture of Interview to Pol Lligoña, director of Logistics of Caprabo

Interview to Pol Lligoña, director of Logistics of Caprabo

The logistical model always comes conditioned by the model of business. Caprabo has supermarkets of vicinity, with a wide assortment and with a presence “prioritaria” of the cool products. Like this, as it describes Pol Lligoña, director of Logistics of the company, “the supply is more complex that perhaps some another operator of the market”. Lligoña Explains in this interview his experience in on-line purchase and the importance to manage properly the chain of supply...
Picture of Prizes GRU2

Prizes GRU2

The Wednesday 28 August the national available boss of Casty, S.A., José Ángel Jiménez, did delivery to Mrs. Concepción Bayón Duqueso of one of the Prizes GRU2, in this case a console PSP Vita.
In photographs it Mrs. Concepción, José Ángel and the managers of the establishment “Chuchelandia” in Monesterio (Badajoz) where has sold the pack of Sherbets CASTY rewarded.

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