This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Nueva identidad visual de Nunhems como Bayer CropScience Vegetable Seeds
New visual identity of Nunhems like Bayer CropScience Vegetable Seeds
From the month of April of 2014, Nunhems presents a new visual identity and will commercialise like a mark of Bayer CropScience for his division of horticultural seeds. This new unit of business holds responsible of all the activities related with the improvement and sale of horticultural seeds to world-wide level and will give to know like Bayer CropScience Vegetable Seeds. The new visual identity of Nunhems asemeja with the image of the products of Bayer CropScience for crop protection and seeds. In consequence, from 1 April all the notable material like containers, advertising, brochures and Internet will be rediseñado and will go entering of gradual way.
“Will follow using the name of Nunhems like mark of product of Bayer CropScience Vegetable Seeds, taking advantage of the high recognition that this mark has in our markets. But above all else, the most important for our customers (in his majority already know that we are the same company) is that we keep on being the same global specialist in horticultural seeds”, affirms Joachim Schneider, Head of Vegetable Seeds. “We continue offering innovative products and of high quality, adapted to his needs. We keep our form to work in equipment of crop sharing information with our customers to follow contributing value to his businesses”.
“Showing us like part of Bayer, his big prestige, his notable paper inside the science, his power of innovation, his excellent reputation and recognition of mark, his commitment with the agriculture, ” continues Joachim, “and his big support to our business of horticultural seeds will reinforce even more this promise”. The new image of the mark Nunhems reflects a strategy of Bayer oriented to increase of significant form the value of his wallet of products in the division of fruit and vegetables.
“Have assumed the commitment to improve the hygiene of the to scale world-wide foods” affirms Frank Terhorst, Head of Seeds in Bayer CropScience, “To attain it, are centring us in offering solutions that include seeds, protection of chemical and biological crop, as well as wide programs of service and support. In this context, the horticultural seeds suppose a valuable contribution to our wallet, thanks to his specialisation and his direct interaction with the customers”.
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