Interview to Nekane War, responsible of Consumables in Acorn
27 January 2012
In Acorn stands out the afán of innovar, already was with new products, material and even formats. It forms part already of his DNA like company?
Definitively, promoted by more than one hundred years of experience, of the hand of our users, and being faithful to our more characteristic values, in Acorn look for to evolve constantly, advance, improve and learn all the days, and this philosophy moves to all the activities and departments of the company.
What value or pose to the hour to look for new inducements for the market?
Ours main motivation is the permanent research of the satisfaction of the user, look for to be his best help. We know that his needs change quickly, because we are very near of them, and listen them with attention to know what expects of us in each moment. We split of this knowledge to implement solutions and interpret needs turning them into products.
In the last year, which novelties for the sector EPI would stand out of all the developed by Acorn?
Definitely, the element of hygiene thanks to the cual have awarded us the Prize to the Innovation of Cecofersa in 2011. It treats of a leading no metallic of hygiene that, keeping the exigencias marked by the rule, incorporates direct ventilation, what redunda very positively in the confort of the user.
Besides, would like me stand out the launching of the new models of the range ‘nonmetal', so much the shoes Light S3 like the boot Spark S3. It treats of some models of safety footwear that characterise by the maximum comfort, translated in ligereza and flexibility. They have leading of hygiene and staff antiperforación no metallic, wide extra form, treatment of hidrofugado, sole poliuretano bidensidad SRC and so much the design like the materials used, in addition to configuring some products of design very attractor trucks, endow to these models of safety footwear, as we have mentioned previously, of the maximum comfort, looking for be the best help of the professionals that trust our products.
What differentiate and challenges find to the hour of innovar in traditional and new product?
Whenever it treats of a new product, the expense in which we incur so much developing and R&D as in giving to know the product in the market is very upper to the that generate when we develop a more traditional product in our catalogue.
Regarding the innovation in new businesses for the signature, as they are the EPI, which penetration have had in this market?
The evolution of this family of products, from his launching in 2002 has been frankly positive, and have achieved to turn us into a competitor to take into account in this sector. Although a priori, it could seem a range of products moved away of the rest of products of Acorn (manual tool, basically), is not less true that the feet, the hands, the body of the worker are his best tools, and with our EPI want to take care them and offer them comfort in the work.
Year to year improve our figures, of the hand of our users.
Until which point is necessary to know the needs of the customer to improve or develop the future lines of product?
As I have commented previously, in the case of Acorn Tools, the knowledge of the user is basic to know how have to be the tools to realise his work: they transmit us his needs, participate in the development, think in the proofs of product and approve the results. Together believe new solutions anticipating us to the future needs.
Without them would be difficult to guarantee the can offer continuously the best solutions that help to realise his tasks of way more comfortable, safe and effective.
The export, involves a greater challenge regarding developing products and formats?
The process of work does not vary substantially, always work of the hand of the user, although it is necessary to adapt the products according to uses, habits, climatology, in some normative case, etc. of each one of the countries to which show us.
