This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Últimos retoques al XIV Congreso de Aecoc

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The association hopes to bring together 200 professionals the next 9 and 10 February at the Auditorium Madrid Mapfre

Finishing touches to the 14th Congress of Aecoc

Ricard Arís17/12/2010

December 17, 2010

Organizing an annual meeting of reference in the sector is not an easy task, but in Aecoc have everything ready so that Madrid hosting the 14th Congress of Ironmongery and DIY, it intends to bring together executives, entrepreneurs and industry analysts to address key strategies to be adopted by companies to survive in the difficult situation on the market current.

On December 9, the new Gerardo restaurant hosted lunch presentation Aecoc annually organized to present the new features of the Congress of Ironmongery and DIY. The members of the press were invited, in addition to a succulent meal, received a preview of what the Organization has planned for the next edition.

The first speech of the evening will go to the Professor of the Institute San Telmo, Fernando peace, who under the title of "prospects for the Spanish economy", will analyse the current economic situation in Spain. Once established this conceptual basis of the general State of Spanish finances, Congress will address the trends and strategic lines of the sector, in the hands of Régis Degelke, President of Edra, the European Association of distributors of Ironmongery and DIY.

José Alberto Sosa, responsible for area of Ironmongery and DIY Aecoc, presenting the new features of the Congress.

After a break, will be the turn of Paul Bonne, sales director of the Division of stickers of the Belgian company Henkel, and Henk Bakker, director of the Hornbach Baumarkt Dutch international purchases. Their interventions will include how to get "sell more and better" in the world of the hardware and DIY.

The first day will end with the intervention of Fuenciscla Clemares, director of Retail, Google, who displays the companies of the sector the potential and opportunities that internet can offer as a prescription and sales channel. As usual, "dinner for Congressmen", will be held after the talks to be held at nine in the evening.

Innovate in times of crisis

It is obvious that innovation is the ship's rescue to which many companies cling to avoid drowning in this time of the collapse of the economy. That is why this meeting point will address both this innovative aspect, and the efficiency. To talk about this, the Vice President and general manager global division of construction and improvement of the home of 3 M, Jack g. Troung appear, stressing the importance that companies bet by the r & d as a differentiating element.

The well-known economist and writer Alex Rovira will be one of the speakers at the XIV Congress of DIY and hardware Aecoc

For his part, Luis Herrero, director of logistics, organization and systems of Leroy Merlin will bring attendees experience relating to the efficient management of the supply. This paper can be very useful for the sector, because that is a particularly important aspect at a time in which it is necessary to eliminate any glimmer of inefficiency.

After a pause, there will be one of the most interesting moments of the day by the round table entitled "the future of cooperatives and purchase power plants". Participants will be Fernando Bautista, Manager of Cofac, Oscar Madrid, President of Comafe, Ignacio Ehlis, Ehlis and Manager Didier Bogaert, director of marketing and sales of the Belgian company Meho Group. This discussion will address the opportunities of the sector in the industrial supply channel.

The day will conclude with the final intervention of Alex Rovira, in which will be the vital importance of the trust and commitment as values for the company, especially in situations economically complicated like that now we are going through.

José Alberto Sosa, between responsible for press Aecoc, Nuria of Pedraza and Clara Sanchís.

The latest additions of Aecoc

On 2 December the Committee Aecoc of Ironmongery and DIY declared approved the additions of two new members, Compo and 3 m. The representatives of these companies will be Jorge Lopez, director general of the Division consumer for Iberia of 3 M, and Alberto García-Salgás, director general of Iberia Compo.

3 M is a multinational company which annually invoice 23 billion dollars and with human capital of 75,000 people. The company is engaged in the manufacture of abrasive products, adhesive tapes, sponges and products for the cleaning of the home, among others. COMPO, for its part, is specialized in the manufacture of manures and fertilizers for gardening, as well as insecticides for all kinds of plants.

These two new additions are intended to extend the representation of Aecoc in the subsector of gardening, as well as adhesives and chemical products. This group works to identify opportunities for improvement in the sector and promote collaborative projects with this objective and which currently consists of 26 companies. The official status of these additions will be effective in meeting the Aecoc Committee to be held in Barcelona next month of March.