This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Cuando la naturaleza, el packaging y la originalidad se dan la mano
A Catalan designer idea a packaging for the hardware and gardening
When the nature, packaging and the originality go hand in hand
Drafting Interempresas12/04/2010
April 12, 2010
Marc Monguilod Triola designer is the author of Snack, a fictional project carried out as a University project under the tutelage of Professor Enric Aguilera, Barcelona school IDEP. The result, this spectacular packaging specially designed for the hardware and gardening sector.
"Asked us make a graphic identity for a company dedicated to the sector of the hardware, gardening and flower shop that sells its products in spaces multi-marca." "The idea was to create a brand that differentiate from competition, away from identities and common in the sector codes to so enter with force in a sector with already very established brands." The result has been this original and eye-catching packaging.
"The solution was to use nature as a metaphor, to thus highlight the qualities of each tool / product and carry the technicality of these products to a field more human and close to the people", said Marc Monguilod. You can find more information of his works in: http://www.markmarc.com/
