Footwear bet walls by diversification and international expansion

Footwear walls has taken stock of 2008 and has been committed to diversification and international expansion to cope with the crisis. Foreseeing the decline in sales that every crisis entails, due to the economic adjustment of users, the Spanish firm of footwear has invested efforts in strengthening its leadership position in its different lines of business and the international expansion plan which addresses currently. "In recent years we have decided to create four strong branches in the company: air free, sport, job security and sales abroad", says Rafael Paredes, director-general of the mark, "to support each other and so the company can sustain itself"", despite the decline in sales which we had anticipated after the crisis began to settle in the national industry and subsequently in all the Spanish footwear".

Also, the firm continues with emphasis on its r & d, "which is truly gives value to a company like ours, in enabling us to investigate with the latest technologies in the field of shoes and provide continuous news according to the needs of the market"", every day more demanding". Their three major lines of business, that place walls at the forefront of Spanish manufacture of footwear, Elche signature has been added in recent years a fourth essential aspect on which weigh every day more efforts: the sales abroad.