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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at El crecimiento de consumo básico de los hogares españoles es el más bajo desde el año 2000, según AC Nielsen

Basic Spanish household consumption growth is the lowest since the year 2000, according to AC Nielsen

25/02/2009

February 25, 2009

The Yearbook 2009 Nielsen collects that Spanish households have used commodity consumption 66,700 million euros in 2008, 4.6 per cent more than in 2007. This is the lowest growth since the year 2000 and reveals that, discounting the effect price, has just bought a 0.1% more than in 2007.

By category, Spanish households have spent 6.5% more in packaged food, representing 48.9% of spending in basic products. Followed by fresh produce, with a weight of 36.2% in the total market and whose household consumption remained stable. According to the study of AC Nielsen, the Spaniards were spent in perfumery and drugstore, whose weight in the total market for commodities is 14.9%, 2% in value for the effect of 3.3% of the price increase, but by volume bought 1.3% less than in 2007.

Also, Spanish households have spent 11,550 billion euros in 2008, white label products, which have experienced a growth of 11% compared to 2007. Such products have won three points of market share that, currently, of every 100 products that are purchased, 29 are of white label.

The crisis has also affected the sector of household appliances, both by the collapse of real estate market affecting equipment by the decision of the households to postpone purchases of higher-value product. This has led to a fall of 15 per cent in 2008, to 7.349 million euros.

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