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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Kaba presenta su nuevo programa de identidad corporativa

Kaba presents its new corporate identity program

21/12/2006

The Swiss writer Kaba group has presented its new corporate image. The new corporate identity program - designed by DACHCOM, international communications agency, and developed in Spain by Minim - includes all the basic aspects of symbolism and the wide spectrum of possible applications, from systems of signs in buildings or publication design, until the graphic line of internal documentation or institutional advertising and product. A variety of pieces and elements that already spread the new image of Kaba.

In this way, the design work has focused, especially in the study of the different applications - Workbench to depictions of everyday moments that are a reflection of tranquility and security — while the Kaba logo has been reduced to pure typographic constructionfree of any aesthetic ornament, and has been promoted the use of the blue, the colour of harmony, loyalty and intellectual qualities, such as corporate colour. All this in an attempt to support the motto that has governed until today the Kaba group activity: more than just security.

"It was - in the words of the team responsible for the project-submit, on the one hand, the values that have grown this company: service, innovation, standardized solidez…, i.e., to present us with a single face and a voice." "And, on the other hand, make this presentation with a visual language closer to the general public, and strengthen direct contact with the consumer and end user as well."

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