Ferroforma: New concept, new image

Already has begun officially the campaign of international promotion of Ferroforma 2015, that will take place in Bilbao Exhibition Centre of the 26 to 29 May. The strategic twist that has given the contest, with his opening to the professional user of the big industries, reflects this year in the rediseño of his image, based in a new concept of slogan and the definition of an only mark.

Like this, the International Fair of Ironingingmongery, Bricolaje and Industrial Supply will commercialise under the name of Ferroforma and will use the message of ‘tools that create industries' for resumir of direct and simple form the new diagram, that proposes to offer a wider space for all the companies, with synergies intersectoriales. A nut formed by tools very diverse is the graphic representation of this new approach.

The space chosen for the start of campaign has been the Fair Eisenwarenmesse of Colony (Germany), leader in his speciality, and until there have moved recently responsible of the areas of communication, visitors and commercial of BEC, more his agents in Germany and Italy, to present to the professionals of the sector the main lines of the change and share assessments in this regard.

The celebration of Ferroforma of parallel form to other two industrial fairs like Summit and Fitmaq, together with the sectorización of his exhibition in two areas differentiated -Ferroforma Industry and Ferroforma Home- and the incorporation of new sectors like the logistics, the industrial maintenance, the supplies of the car or the textile-home, have been very very received in general.

The meetings been supported by display units European leaders, associations of manufacturers and importing and entities related with the main groups and head offices of purchase, cooperative, big surfaces of bricolaje and almacenistas of distinct countries – Germany, Canada, United States, Italy, United Kingdom, Czech Republic and Turkey, in addition to Spain- they have evidenciado interest by the new project.

By his part, the editors of the international magazines specialised in ironingingmongery, bricolaje and industrial supply, that collaborate usually with Ferroforma, coincided in underlining the suitability to concede a greater leadership to the industrial user, in a sector that is reorienting his activity to the research of new customers. Besides, to the stand of Ferroforma approached, along the week, usual visitors of the contest and potential new buyers, interesting by the diagram of 2015 and requesting information.