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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Stanley Black&Decker afianza su estrategia de conocimiento de marca

Stanley Black&Decker strengthens his strategy of knowledge of mark

15/10/2013

15 October 2013

The pasts 25 and 26 September, the American multinational Stanley Black&Decker organised an event of learning that had like protagonists the managers of the section of tools of the recognised chain Leroy Merlin.

The event of learning carried out in the province of Barcelona, between connoisseurs of the world of the tools for the bricolaje. The assistance was all a success, having the participation and dynamism of 30 specialists in the matter, those who checked that the products of the marks Black&Decker (electrical tools for bricolaje), Stanley (manual tools and solutions of storage) and Stanley FatMax (electrical tools of high performance) offer an optimum performance in any one of the tasks for which have been designed, in addition to innovation in technologies.

Assistants to the learning testing the new Scorpion of Stanley Black&Decker

Assistants to the learning testing the new Scorpion of Stanley Black&Decker.

Along the learning, the assistants had the opportunity to know and test the main launchings for the last quarter of the year, standing out the new Scorpion, a very versatile tool and powerful that allows to carry out with solvency any task of cutting. Likewise, it stood out the new MultiEVO with cabezal percutor and 18V of power, that attracted the attention of the assistants thanks to his system of cabezales interchangeable (can turn into a taladro, a saw of vaivén, a circular saw, a lijadora, a key of impact or a compressesor of air).

Regarding the electrical tools Stanley FatMax, remained latent the resistance and the high performance that are able to deliver, doing of this range the best election for users experienced.

With this type of initiatives, the signature pretends to follow strengthening the good existent relation with teachs it from does years, at the same time that narrow bonds with the personnel of the shops, facilitating him the task to explain and show the characteristics and advantages of the products, that translate in profits for the consumer.

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