This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Ferroforma muestra sus mejores galas en su presentación oficial en Barcelona

The living room will celebrate in 2013 his 20ª edition

Ferroforma Shows his best galas in his official presentation in Barcelona

Esther Güell30/10/2012

Near of a hundred of professionals of the sector of the ironingingmongery assisted the past day 18 October to the presentation of the 20ª edition of the contest Ferroforma/Bricoforma, that will celebrate of the 12 to 15 March 2013 in Bilbao Exhibition Centre. In the presentation, to charge of the president of the Technical Committee Adviser of the contest, Fernando Bautista, the general director of BEC, Xabier Basañez and the director of Ferroforma/Bricoforma, Arrate Tellaetxe, gave to know the guidelines, novelties and advantages of the 20ª edition of the International Fair of the Ironingingmongery and the Bricolaje of Bilbao under the lemma ‘Building Ferroforma between all'.

Arrate Tellaetxe Exposed during his intervention that this edition will put on the table his 40 years working by and for the sector. “From 1974 when it was cream, this contest has grown in internationalisation and in sectors of reference, with the incorporation in 2004 of the sector of the bricolaje like such with Bricoforma”.

Tellaetxe Did also a review to the data of the previous edition, of 2011, that tildó of success, and did upsetting in the need to continue working in the same sense: “In all these years the fair has evolved in more and better, following the marked way by the display units, because it is a fair that work for the sector and with the sector”, —in a clear allusion to the message that this year wants to transmit: ‘Building Ferroforma between all'—, “a direct connection with the sector and his real needs will go back to be the distinctive shot. Example of this has been the creation this year of the Commissions of Work”.

The director stood out also the most significant differences for this edition as it will be the celebration of the fair in business days, Tuesday to Friday, with the end to take advantage of synergies more professional and guarantee visits of greater technical content, and the modification of the schedule adapting it to which carry finish in other European fairs, of 9 to 18 hours, and advancing like this the entrance and the closing of the evento. The aim is, for 2013, double: increase the professionalism of the fair, that was them useful to the display units and visitors, but improve at the same time the leisure and promote visits to the city of Bilbao, “by what are working to reach agreements with establishments for incentivar these visits”.

Of izq. To dcha.: Arrate Tellaetxe, director of Ferroforma/Bricoforma, Fernando Bautista, president of the Technical Committee Adviser of the contest, and Xabier Basañez, general director of BEC.

Likewise, realised a review to the economic advantages that offer to the companies expositoras to the hour to hire his spaces as they are the preferential prices, well for being expositor of the last editions, as by square metres hired and his contracting in some concrete dates, in addition to keeping the prices of the last edition and “packs of contracting of stands ” that engloban accommodation, manutención, parking, etc., to prices very reduced.

Arrate Tellaetxe Mentioned also the work developed until the moment to attract visitors buyers. As it signalled, the BEC is arriving to agreements with groups of national purchase like Herramex, with which already came collaborating, but also international like the National Hardware Show the Vegas, the Exponacional Ferretera Argentina, the Exponacional Ferretera Mexico, with which are still in negotiations) or the International Hardware Association (EE UU). Also they are negotiating with big surfaces like Leroy Merlin and AKI for his participation in 2013. Inside this campaign of catchment of buyers stood out the travel of promotion developed Bilbao Exhibition Centre to objective countries like Canada, Brazil, Mexico, EE UU, Colombia, United Kingdom, Germany, France, Portugal and Turkey.

The act of presentation in the City Condal gathered to more than a hundred of professionals of the sector of the ironingingmongery and the bricolaje.

A living room with more activity

In the trail of the last times, in that the fairs need to contribute a greater incentive to visitors and display units, also Ferroforma/Bricoforma 2013 will set up a complete diary of parallel acts and days. Like example, the director of the contest exposed the presentations of delegations of foreign buyers invited of determinate countries that will expose the advantages and difficulties to the hour to export his nations.

Also will organise some technical days that versarán on two big fields: ‘Gestión of the company' and the sector ferretero/bricolaje in the digital era.

Following with the marked trail in 2011, the edition of 2013 appeals to the work in team with his lemma ‘Building Ferroforma between all'.

A prize to the sector

Likewise, the edition of 2013 will include also a with contest of design and innovation, will do delivery of the prizes 20 Anniversary during the celebration of the same and of the ‘prize to the best staged'.

When finalising his exhibition took the word Ander Albinarrate, agent of technical services of Bilbao Exhibition Centre, the one who presented a report headed to stand out the importance of the ‘on-line reputation' of the company.