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Entrevista a Enrique Hernández, director general de Fercodis"The trend towards the concentration will be a consequence of the situation in which we live and one of our objectives"
Interview to Enrique Hernández, general director of Fercodis
Drafting Interempresas08/04/2009
April 8, 2009
The central purchasing
Fercodis was also present in Ferroforma where Enrique Hernández, general director of Fercodis, spoke to Interempresas to explain what his overview of the fair and its main objective.
Tell us about Fercodis...
Fercodis is a central management and services for its members. We have integrated about 70 companies with 100 points of sale in all Spain and provide a shopping alternative that better is that it can individually be associate members. At the time we collaborate with manufacturers also selected in our Organization to ensure greater integration of their products within our own associate members. In this regard we work not brokering but next communication between manufacturers and partners in the Association. There is a physical purchase, we cannot store, is more a work of negotiation, of concentration of procurement for manufacturers and unifying all the orders for our partners.
Enrique Hernández.
What is the main reason for their presence in Ferroforma?
Fercodis is in this fair because it is a reference for the sector. We have not never lacked and, as the image of national company, we believe that our presence is important. He also agreed that it is the tenth anniversary of Fercodis and we could not miss, despite the crisis situation in which we are.
What are the trends in market?
Reducing the demand for that all partners and markets have a significant reduction. That is why the growth target is not unthinkable at this time. The market requires imagination and a greater range. Our partner should approach customer to know their concerns and needs to solve specific problems. The trend towards the concentration will be a consequence of the situation in which we live and one of our aims is this also.
Any advice for your partners?
I believe that, at the moment, we recommend caution on investments in the company, be contained in expenses and since then have imagination in supply so that it wakes up the demand and as not, work and dedication to the fullest.
