Interview with Javier Herrera, director of Marketing at Cecofersa
April 7, 2009
What is the purpose of the presence of Cecofersa in Ferroforma?
We are at the fair at the service of our 117 partners that have coverage in Spain and Portugal, as well as wanting to have a presence at the international level by the Eurocraft group, which pertecenemos. The objective of being here is offer at booth a brief picture of the development of our sales Ceco Shop chain, as we will begin the development of our network of sales franquiciada. Ceco Shop is an opportunity for our partners where we help them sell. In this regard we believe that it is a very interesting opportunity for them. To sum up the concept of Ceco Shop, is a chain of sales in which Cecofersa, through a centralized organization, puts at disposal of our partner resources of marketing, imagination resources, resources of advertising, promotion, financial support or financial resources and a host of services to professionals in our central of purchases can serve perfectly to society or to develop a way of selling very specific.
Make a brief balance about the fair...
I think that the fair is covering more than expectations and, on the other hand, believe that the fair we should serve all to power a little optimism in a time where we have to think that things will slowly back.
