On 16 October, during the celebration of the fifth edition of Eurobrico, Bricogroup made a presentation on its objectives and strategies for the coming years. The talk took place in the fair of Valencia Conference Centre, and responsible for carrying out them were Jose Maria Mera and Enrique Coco, President and CEO, respectively, of Bricogroup.
Throughout the presentation became a brief tour of the recent history of this central for shopping and services created in the year 2000, as well as their evolution throughout these nearly nine years. In this way, they explained the step function as a Central, dedicated almost exclusively to purchases, Central purchases and services, with the creation of other departments such as Marketing and imports. On a practical level these changes were, among others, the change of the logo, by one more current; the incorporation of a slogan 'Boasts of home', in line with the new image that is intended; design of a manual of mark and further development of a technical manual for the stores under the brand name Bricogroup; the creation of trade committees and of Marketing (CCM), instead of the former committees of purchase; carry out direct import, etc.
On the other hand, Henry coconut explained the approach to Bricogroup the current situation of crisis, approach through, inter alia, a redefinition in the strategy of communication brochures; new formulas for growth; and a bet even more by its own brand products, sign of confidence in the relationship between the central and its suppliers.