The II Forum of the Bricolaje and Garden anticipates to the tendencies of the sector

Organised by Fediyma (European Federation of DIY Manufacturers) and Edra (European DIY Retail Association), the two big European organisations of the sector, the forum gathered during two days to more than 480 protagonists of the industry of the garden and of the bricolaje of the Old Continent. The evento served also to give to know the new study of the European Federation of Manufacturers of Bricolaje, that centres in appearances like the behaviour of the consumers and that includes data of the sector of Austria, Italy, Low Countries, Poland, Russia and Turkey.

The second edition of this meeting turned around four pillars: the e-commerce (E-commerce), the new tendencies of design in shops and packagings, the tendencies of future to increase the potential of growth of the garden and how fichar and develop to the suitable people (human resources). For this, the forum had speakers stood out like Anna Maria Corazza Bildt, member of the European Parliament, the one who pronounced the report ‘A retail market juster and efficient'.

Likewise, the meeting was the frame chosen for the presentation of the study ‘The behaviour of the consumers in the European market of bricolaje and gardening', to charge of Oliver Schmitz, of GfK Living & Retail, the one who affirmed that “it does not treat to go down the prices, but to offer more by less”. In this sense, Schmitz auguró a promising future for the sector in the east countries “by the acuciante need to condition old houses”. By his part, Philippe Tible, CEO, Kingfisher, treated on ‘The evolution of the bricolaje in the French market'.

The evento also tackled questions like the design. Proof of this were the conferences of Véronique Laury, commercial director of B&Q, United Kingdom, and Mariann Wenckheim, partner director of 20-20 Strategic Design Company, United Kingdom. To continuation, Alexander Bochert, executive vice-president of Tesa , treated on ‘Mark, product and platform of design' whereas Judy Coo, international designer and quality consultancy of colour of Judy Coo and Partners, United Kingdom, spoke of the potential of the colour for the sale. Alex Speelman, creative director of B&C International encouraged to the assistants with his report ‘Design it you same'.

In the section devoted to resources took part, among others, the developer of human mark Jon Christoph Berndt with his conference ‘You same are the best mark: it improves your profile with the concept Human Branding'. By his part, David Bosshart, director of the Instututo Gottlieb-Duttweiler of Switzerland, spoke of ‘The tendencies of consumption: The Age of Less'; David Domoney, director of Domoney TV and presenter of subjects of gardening in United Kingdom, exposed his talk titled 'Diamonds in the rough'; Frédéric Sambourg, president of products for the home of Bricomarché and Bricocash, France, explained the ‘Tendencies of consumption and opportunities in the market of gardening for the retailers', whereas David Algar, CEO in Hozelock, United Kingdom, exposed the ‘Tendencies of consumption in the market of gardening - Implications for the providers'. In the meeting also participated Marco Orlandelli, director manager of Orlandelli Garden Center, Italy, Paul Alexander, CEO of Beyond Analysis, United Kingdom, gone on down Alastair Bruce, director of Retail of Google; Volker Wissmann, CMO of On-line Software, Germany, and Per Håkans, director of marketing of Tiger of Sweden.