The murcian exporter Juan de Dios Hernández, the signing Export Import Diali, located in the town of Beniel, has been elected as new President of the Iberian HortofrutícolaAssociation, in the course of the III General Assembly held last Friday in Murcia. The newly elected President of Iberian Hortofrutícola pointed out that from now on it will focus "on promoting fruit and vegetables through the most popular social networks of the time such as Facebook and Twitter", at the time that will enhance "the corporate image of the Association" through a digital newsletter to be a bi-monthly periodicity.

In the view of Juan Dios Hernández "in this new stage, we intend to promote more lemon and the grapefruit using digital media in order to remain leaders in to publicize both products over the Internet as a tool".

Juan de Dios Hernández, re-elected President of Iberian Hortofrutícola.

However, the major objective of the Iberian Hortofrutícola Association for next year will be its active participation in a portal of promotion on the lemon and grapefruit, which aims to be a reference at the national level, and that will have updated information about both products. In this respect, as explained by Juan de Dios Hernández, "our purpose is to design a campaign of active communication that serves to promote intensively the qualities which are citrus fruits and, particularly, the lemon and the grapefruit, are therefore going to step up our presence in digital media and especially social networks".