It inaugurates in Vitoria the season of the cheese Idiazabal
24 April 2012
With the help of José Mari Ustarroz, president of the Regulatory Council of the D. Or. Idiazabal, Landa cut this first cheese, that could be tasted by all the assistants to the act. Ustarroz Realised a cata of the product, of the that ensured has “a spicy point in mouth, but without amargor, and with clean aroma”, characteristics that did him describe it like “a formidable cheese, that still will have more personality inside 60 days”.
The director of Innovation and Alimentary Industries of the Basque Government, Amaia Barrena, congratulated to the D. Or. Idiazabal By his afán to attain a greater competitiveness. At the same time, it promised that his department “will be behind all the projects of commercialisation that set up”. Likewise, it added that they are conscious that after the cheese “there is a lot of effort of the shepherds, even all a culture”, to the time that praised the efforts of the sector for “adapting to the exigencias of the market”.
By his part, José Mari Mere, director of external relations of Eroski, stood out that his group “has the open doors” for all the initiatives of commercialisation that undertake the D. Or. Idiazabal. According to the data that contributed, Eroski sold in a month, during the promotion of the past year, 12.000 kilos of cheese D. Or. Idiazabal In Euskadi and Navarra.