/ TAPPING GAMOR REINFORCES ITS BRAND IMAGE IN EUROPE AT THE EMO ÁNGEL FRANCISCO BENITO, QUALITY MANAGER OF GAMOR, S.L. The aims of the participation in the EMO event are: • First,to strengthen the German market, where last year's sales of the tapping machines (pneumatic and hydraulic) went up to reach the best sales year in the history of Gamor, and to introduce the other two sections (clamping and sharpening/deburring solutions) of the company in Europe, not only in the tapping sector, but to advertise ourselves as manufacturers of jaws for lathes (where we have been leaders in the Spanish and Portuguese market for more than 40 years). These products have not been promoted outside the Iberian Peninsula due to excess demand that Gamor was facing with these markets only until recently. 52 / Gamor, S.L. is a small and remarkable company from Guipúzcoa, northern province in the Spanish Basque Country. It is a global benchmark for the manufacturing of tapping machines and Spanish leader in the manufacturing of chuck jaws. At the EMO, Gamor will present its technical innovations for tapping, clamping and sharpening solutions. Gamor has been preparing for 3 years to achieve these objectives, restructuring its production, sales and after- sales systems by means of an ambitious ERP: renewing its production and administration system, on-line systems, the German market. • The second objective is to consolidate the brand image in