/ INTERVIEW R&D is the foundation of Meco, Mecánica inventing and seeking new challenges. probably have never embarked on the Düsseldorf, Germany, back in 2008, “with an unknown brand and a completely different product from anything available at the time”. This trade fair was followed by many more and from each and every one of them “we learn something”, explains Juan José Peirón, manager of the company, who thanks to his experience also explains the steps to be followed and those which companies contemplating internationalization will face along the way. improvements we can still make to the product”. Esther Güell 30 / Interview with Juan José Peirón, manager of Meco Juan José Peirón says: “internationalisation allows us to see the “ adventure of participating in the Metav of Comercial. Its credo involves permanently Without this spirit, the company would Exporting within a company entails risk, capacity for innovation, sacrifice, languages, organisation, involvement of personnel, team work, economic investment, after- sale service and the highest level of self-demand regarding the end product “