33 Trade Reports Carhartt The spirit of pioneers in a new world time and spor ts fans find them also suitable for fishing, hunting, horse riding, etc. Hamilton Carhartt founded this company in Detroit, back in 1889, and it continues to be a family-owned company run by his successors. With time, Carhartt became a legendary name among Ameri- can workers, due to its sturdiness, quality, modern design, du- rability and comfort. It is a legend built on resistance to wear. Prior to marketing its products Carhartt subjects them to real- wear tests, with real people doing real work, to find out if they are truly good. There are other workwear styles and products by Carhartt offering the advantage of multiple-sector purposes, even in- cluding leisure time activities. Some of Carhartt’s workwear designs, with millions of units sold, have become great street-style hits. Sturdy clothes, for work and leisure.The company’s catalogues include so many products you are sure to find those you want, so comfor table you never want to take them off. It is 24/7 work and leisure wear. The four factories located in Kentucky and Tennessee give jobs to 2,300 people, so most of the workwear items are made in the US. In Europe the streetwear line is popular among young consu- mers, as it started out back in the 1980s. It was in the early 1900s that Carhartt brought into the marketplace two work- wear collections a year, one for the spring-summer season and the other, for autumn-winter. These products are marketed at workwear, industrial, hard- ware and protection equipment stores.The company distri- butes promotional material and displays for corners and shop-in-shop areas, aiding distributors to successfully market its products. Though mostly known for its sturdy workwear Carhartt also makesT-shirts – the unmistakable limited series - polos,swe- aters and jackets. Films and DIY also brought them to the screens, and so many people love the coveralls, bib & brace trousers with tool poc- kets and loops, etc. The essence of this name, its iconic presence and meaning have opened the doors to other business areas, including the production of goggles, travel and sports bags, hats, gloves, stoc- kings, and more. Carhartt’s multi-standard line comprises flame-retardant, an- tistatic workwear with additional properties, offering the right clothes to protect people requiring specific workwear in va- rious areas. 24/7 Carhartt in Spain Creyconfe is the company’s exclusive representative in Spain, mostly present in every major city in our country, especially so in the north because of the need for warm clothing pro- tecting against the elements. Touring 27 cities Sold mostly in the US and Canada, with over 25 million clients, the European headquarters in Amsterdam supply products to a large number of countries, more and more every year. In order to present all the novel- ties by every company repre- sented Creyconfe has planned a tour reaching Evolution 27 cities in Spain and Portugal.The moving showroom will be visited by distribu- tors in these areas, so that Carhartt workwear is especially known in construction, agricul- ture and farming sectors though in engineering and industrial areas it is becoming increasingly recognized. they can learn more details about product lines, based on quality and differentiation. The various product lines reach every occupational area, and outdoor workwear includes parkas and jackets chosen by en- gineers, architects, technicians in audiovisual industry sectors, because the style is attractive and modern.This is why leisure JOBWEAR 76 1o Trimestre 2016