37 Dian, the company located in Alicante and a specialist in pro- ducing and marketing work footwear mostly for the hostelry, healthcare and servicing sectors, is now OEC certified. OEC stands for Spanish Origin Certified (Origen Español Certifi- cado) and is a seal created to identify Spanish companies pro- ducing in Spain. - Adding value to companies through differentiation - Strengthening the image of companies, making them more competitive - Promoting clear information to consumers - Promoting actions on the part of administrations, to add this certificate to the list of criteria for procedures. - Strengthening consumers’ trust in companies and products. Trade Reports Dian OEC Certificate guarantees Spain as country of origin country, seeking to strengthen consumers’ awareness and trust in national companies, showing the commitment of businesses towards their country and consumers, by providing clear in- formation. This goes to promote and increase the social and economic value of Spanish companies manufacturing their products in Spain, as it makes them more visible so that consumers can tell the difference between these companies and their com- petitors. Goals include: In order to be OEC certified Dian subjected to the auditing process carried out by independent agencies.This process in- volves inspections of all stages, including the origin of footwear design, the origin of production, shareholders’ structure, and areas such as purchasing and sales departments, origin of raw materials, logistics, quality certificates and taxes.The indepen- dent auditing procedure certifies that both the structure and products are truly Spanish, and Dian obtained one of the hig- hest ratings in the footwear making sector. The OEC certificate is the latest addition to a list of certifica- tes obtained by Dian in other areas. In this sense, the company exporting products to more than 25 countries, complies with 89/686/CEE – EN ISO 20347 standards and regulations. Dian stands out as well for its environmental policies as the Spanish company with the largest number of European Eco Labels in the footwear sector, and has been the first European company to comply with Carbon Footprint standards, certified by AENOR. A seal with an added value OEC is the tool that Origen Español Certificado defined to identify Spanish companies with a commitment to their own