61 Kiowamoda On the web Web launch and advert on Antena 3 TV www.fleximax.es For Kiowamoda, their customers are the stars of the business. For this reason, the firm is well aware that the exposure of their products will directly affect the sales for their distributors. With this philosophy, which they have maintained since its founding in 1985, they have created a new and attractive web and have sponsored the sports section in the morning news on Antena 3 television during the month of September. Top quality leather - in the cut, lining and insole - is the best fe- ature of all its designs, which guarantees quality both in the classic as well as sports versions. Resulting in comfort, lightness and flexibility and includes some products which go up to size 52. Its ergonomic design brings us a shoe which doesn’t con- vert hours of standing or walking into tiredness. Furthermore, they are non-slip. The website The visualisation of each model from all angles and even the smallest details, with all the features being clearly explained, is a really excellent tool for selling the product. Clear, transparent and user-friendly, through images on their web page they show the craftsmanship in the finishing of their products at the hands of their master shoemakers. The website includes large sized photographs of all of the products. Each model being illustrated with a main photo and five secondary ones, each of which display the product at a dif- ferent angle. Sports on Antena 3 TV Connected to social networks, the company unveils its new products and interacts with distributors and users.A direct way to know the behaviour of their products on the market. For a month, Fleximax has sponsored the sports section on the Antena 3 TV morning news, with a slot both at the begin- ning and at the end of the news. Aired from Monday to Friday between 7:45 and 8:50, a sche- dule that is ideal because it coincides with the time in which professionals are getting ready to go to work.Among the tar- get audience for Fleximax is a great number of sports fans, in- terested in being up to date so they can discuss this with their companions. Fleximax in all its splendour The navigator descending on the www.fleximax.es web, will find increasingly more up to date designs. Footwear that is de- signed to last and that will accompany you in the workplace and in everyday life. The fact is the Fleximax video caused a stir and the company received many calls as a result of the programme.The distribu- tors welcomed the initiative with great expectation. JOBWEAR 74 No III / 2015