41 Uniformes Gary’s New catalogues Beauty and Sales collection, the image everyone looks forward to Uniformes Gary’s reinvents itself once again and surprises us with the 2015- 2016 collection, inspired in today’s trends.There are lots of choices among the twenty two new styles, for blouses, dresses, tops, and gowns. The new collection also used original patterns and as a result, clothes are so versatile they will be ideal for many dif- ferent job descriptions, including beauty parlors, stores, etc.The asymmetrical hems of a blouse, and a “bomber” style, stand out among the many choices. The fabrics chosen for this collection are resistant and comfortable, with every technical advantage suiting the work sector in question. The new styles are the result of a long process in which differentiation and sin- gularity ruled.This is imperative in such a competitive marketplace. For distributors it is a breath of fresh air, with bold, original styles, seducing even from the shop window. Print patterns are cool and bold, either large or minimalist, but we also find little details and, of course, there are plain- colour styles as well. If people feel comfortable in their work clothes they’ll feel more enthusiastic, creating closer bonds with the company. This is especially true of women who want to look fashionable in the work- place. Today, buying is a choice mostly based on incentives. It is not enough to offer superior quality and immediate delivery. It takes evolution, differentiation, good design and creativity to motivate people to buy. Innovation and the view of distributors Uniformes Gary’s knows how to listen and in their close relations with distribu- tors they take good note of their needs, of the new clothes and styles that will motivate clients to buy.This, with a prompt response, reflected in attractive collections. As usual, the company is al- ways ready to deliver orders for items in the new collection for all products are in stock, at all times, and clients get their products as soon as possible. Differentiation by means of design and creativity JOBWEAR 74 No III / 2015