27 Trade Reports Dian Preparing novelties for 2016 Dian is always loyal to its original philosophy. Founded three decades ago, the company continuously works on research in order to produce technical comfortable footwear, exclusively conceived for work, with quality materials, always perfectly designed. Dian is working on new products to be released in 2016.“All of our com- pany’s footwear lines will bring new styles, models and colours. Novelties will complete and update our ran- ges of footwear, clogs, etc. And as usual, ergonomics and comfort will be the marks of Dian’s creations, while colours and design will catch the eye”, says Joa- quín Mataix, manager of Dian. Dian invests in R+D and as a proof we find that bio- mechanics makes up a major technologic aspect of fo- otwear designed by the company and addressing three main sectors: healthcare, hostelry, and cleaning servi- ces.This, because people working in these areas spend long hours on their feet and need comfortable foot- wear that will at the same time offer good protection against slippery floors which might cause ankle sprains or other injuries. Promoting 24-hour service Dian’s 2016 novelties will be accompanied by a major development: 24-hour customer service and imme- diate deliver y. Mataix explains, “We want to respond immediately.This project seeks to offer clients the pos- sibility of uploading orders online, so our system takes care of delivery with no intermediate steps from any one of our departments. It is a challenge that causes us to make major changes, in IT and also warehouses, but we are doing it because we believe extraordinary ser- vice capacity adds value to our company and better serves clients and the sector in general”. For the future Mataix says that “Dian expor ts about 30% of its overall production to more than 15 coun- tries, and we want to export to more places around the world while also expanding in domestic markets, our main goal in business”.