23 Trade Reports Kiowamoda Fleximax goes universal to all sectors due to comfort and esthetics offering excellent quality, comfort and design. These shoes are versatile, soft and flexible, made with napa grain leather and lined with padded suede, with exchangea- ble latex sole pads also lined with leather and wide enough to make the foot feel very comfortable. Details reflect per- fection and though designed for work, part of its attraction is due to the esthetics adapting to all times of day. Both 4502 and 4503 are light and flexible, preventing muscle fati- gue and feeling very comfortable when walking. Both will perfectly match casual or elegant clothes. Kiowamoda first designed nine different models of “Fleximax Evolution”, a different type of footwear that caused the company to work with mixed expectations. However, there were so many activity sectors demanding such footwear that Kiowamoda later added three new models to the se- ries. All footwear by the company, including the Fleximax Evolu- tion series, is produced with quality materials like grain lea- ther and comfortable linings. The sole is designed for good balance when walking or stan- ding, and is composed of two materials: PU, comfortable, light and flexible for the upper part; and rubber, offering ex- cellent grip when walking, also light and comfortable. Kiowamoda boasts a long experience in the design and pro- duction of quality, comfortable footwear.The company’s Flexi- max label brings into the marketplace urban and work footwear, produced and marketed by Kiowamoda. Fleximax started as a line of footwear models specifically de- signed for the hostelry sector but with time, more and more work sectors adopted it: servicing, offices, receptionists, public relations, sales agents and many more companies prefer mo- dern though classic footwear that looks good and at the same time offers comfort and quality. Ongoing growth Fleximax’s market share has grown over the past few years, in spite of market difficulties.This, because so many people are now aware of the importance of good footwear that relaxes and takes care of their feet, even throughout long work hours. Álvaro Sánchez, manager of the company, explains more about the essence of Fleximax:“Comfort is attained both through our production process in particular, and because we choose quality leather and components. In addition, our foot- wear is extraordinarily light in weight, the lightest available. We also design footwear styles people like”. Kiowamoda’s Fleximax clients comprise workwear and work footwear stores, footwear stores specializing in comfort shoes, and hostelry supplies wholesale dealers. Kiowamoda’s clients total more than seven hundred in Spain and the company exports footwear to Germany, Belgium, France, Sweden and Saudi Arabia. The advantages of producing in Spain Iconic models The company’s production process is permanent so there are always products in stock for prompt delivery, 24 to 48 hours after the order is placed. There are some iconic models like Fleximax 4502 and 4503, Kiowamoda produces footwear in Spain and this means strict quality controls while ensuring orders are delivered immediately, whether for equal or different models or sizes. There is no delivery charge for minimum orders of 12 pairs in the peninsula and 24 pairs for island clients. JOBWEAR 73 No II / 2015