23 Trade Reports The most immediate goal: 24-hour delivery Dian Founded in 1987 Dian is currently a company producing work fo- otwear, mostly for the healthcare, hotel and cleaning services sec- tors. It is about to work on major challenges in the near future. The most immediate and ambitious goal is offering clients 24-hour delivery of orders, so that they don’t have to wait, not even for one whole day. Joaquín Mataix, the Director of Dian, explains that “we will soon present new styles and work methods. One of our goals is to be able to offer clients immediate delivery so they don’t have to wait, not even for one day, and this is why we are already updating and changing our IT systems.We want clients to be able to place their orders with us by uploading them in our system so that they may be served on a same-day basis so that means elimi- nating unnecessary handling for we have already enlarged our faci- lities and have 1,000 sq. mt. more to stock products”. was one of the divisions of another company making fashion clogs and sandals. Dian was created to serve clients in the pharmaceuti- cal, orthopedic and healthcare sectors requiring differentiated fo- otwear, not urban shoes.“We founded this company with a main goal: producing technical, comfortable footwear to make it easier for those who spend long hours on their feet in their workplace, as this may create foot problems, caused by their job description”, the director of this company commented. As the near future is already clear, Dian is also ambitious when planning long-term goals.The company currently exports 30% of its overall production to more than 15 countries around the world, on a steady basis.“We seek to continue to export our pro- ducts to more countries and empower domestic markets, which are most impor tant to us”, Mataix points out. This is why Dian clients seek comfortable products offering good protection during their work days, mostly against slippery floors, or eventual sprains.“Built on those standards, our client profile is truly general for both men and women of all ages prefer this kind of fo- otwear”, Mataix explains. He also adds,“We take into account what fashion trends bring every season, though this is not the major feature but it does add value to products. In general, we try to choose styles that are never out of fashion”. Present in several sectors Al products marketed by Dian are made in Spain, and 100% of their workers and employees are Spanish.“Years ago it seemed that the only choice you had if you wanted to survive was to de- localize, and have products manufactured abroad. However, we chose to modernize our company and import directly most of our materials from their manufacturers in their countries of origin, eliminating unnecessary intermediaries.This enabled us to manu- facture in our own country and market products at competitive prices”, Mataix explains. Dian started producing clogs and sandals for people working in hospitals, pharmacies, and orthopedists’ shops and at that time, it