35 Trade Reports Dian Certified comfort in quality footwear Dian, soon to celebrate its 30th anniversary, was born as a division of a group manufacturing footwear for pharmacies and orthope- dists, in addition to fashion shoes.The company started operating with a focus on technical, comfortable footwear, exclusively desig- ned for work but improving on everything available at the time. Quality and excellent design caused Dian’s clogs to immediately acclaim this ideal and successful solution for people spending long hours on their feet at work, and requiring comfortable footwear. The health-care sector was among the first to welcome Dian’s products. Dian has always prioritized research, and following extensive work and study on biomechanics, it has continuously made improve- ments and perfected its products.With a focus on the specific needs of those in the healthcare sector, the company found foot- wear needs to have heel straps or a closed heel, to better protect the calcaneus. In addition, footwear needs to be non-slip, flexible, light, antistatic, and CE certified as PPE.This means a most notable progress in terms of comfort for those in the healthcare sector. Present in several sectors Healthcare is just one of the sectors that have made Dian foot- wear a favourite, for people in the hostelry and uniforms sectors also spend long hours on their feet, but usually need to wear ele- gant footwear that is not CE certified. So Dian is working to meet this need, with footwear that complies with required stan- dards, and has already developed several styles for men and women, category II and fully certified to CE requirements. All of Dian’s products are made in Spain.This guarantees quality controls at all times during the production process.The company seeks to maintain its competitive position and ensure excellent quality-price ratios, so it is empowering its brand and moderni- zing its structure, with state-of-the-art technologies. The human team at Dian is highly qualified, and this is what ena- bles to company to offer CE certified footwear, marked with the Ecolabel that guarantees all requirements by the European Com- munity are met in terms of protective equipment and environ- mental care. As a result, the company and its products have built loyalty among clients and consumers.