56Información empresarial / Trade reports vitales para nuestra empresa. El último en publicarse ha sido el de hostelería. Coordino el comercio online, de nuestra tienda www.turopadetrabajo.com, que sigue creciendo. Asesoro y formo a nuestros asociados y realizo la coordinación de nues- tros proveedores partners con el comité de producto del Grupo Eurouniforms. difícil afrontar en solitario todos los retos competitivos que una empresa debe de asumir. ¿Cuáles son sus prioridades hoy? En estos momentos son la supervisión de campaña de ofertas de verano y el comienzo de la preparación de la campaña de otoño–invierno.También lo es el desarrollo de nuestra tienda on-line y la preparación de la reunión de asociados que vamos a celebrar el próximo septiembre. ¿Qué es lo que más le atrae del grupo? Del Grupo Eurouniforms me admira su cohesión y su conoci- miento del sector. Esto es un factor determinante para que, cada vez, nuestros asociados sean más fuertes y competitivos en sus zonas. ¿Qué objetivos del Grupo Eurouniforms debe usted alcanzar? Mantener la enseña como el primer grupo de distribuidores de vestuario laboral en España, expandirnos y colaborar con gru- pos de Europa, apoyar el crecimiento comercial del Grupo Eu- rouniforms tanto desde a vertiente offline como desde el comercio online. Supongo que uno de sus retos es el de incorporar nuevos asociados para llegar a todas partes con sus servicios. ¿Qué estrategia sigue? La estrategia es la misma que hemos seguido durante toda la trayectoria del grupo.Tratamos de incorporar nuevos asocia- dos en zonas en las que todavía no tenemos presencia. El perfil es el de la empresa ya existente que busca compartir su experiencia comercial con otras empresas del sector para se- guir creciendo. Afortunadamente, son cada vez más las pe- queñas empresas que consideran que en el futuro será muy ¿Cómo piensa que será el grupo a 5 años vista? Eurouniforms 10 years old En una coyuntura económica que esperamos que sea más favo- rable, serán muchas más las empresas agrupadas y colaborare- mos con otros grupos europeos para afrontar conjuntamente proyectos que nos fortalezcan frente a los competidores que vayan surgiendo. A small group of distributors decided to create Eurouniforms ten years ago. It was the first association in the workwear sec- tor. Over this time, the EU Group has grown and become much stronger, facing the needs and challenges of the serious econo- mic crisis in our marketplace. As the marketplace shrank and became more competitive, Eurouniforms know how to grow and add more members, those distributors who were aware of the hardships of the long path they would have to walk if they wanted to survive, based on cooperation among companies who chose not to compete one against the other. For all of them had similar problems, and seek solutions that are similar by sharing ideas and knowledge. member points of sales, by channelling orders to the closes EU store. Clients get the best service, nearby, with the guarantee of good products, and online commercial attention. Today, the group and its members continue to grow, also through social networks by creating community, offering ideas, and promoting products. Offering distributors the key to continuous growth Eurouniforms is always seeking to be close to clients. Member distributors are solid businesses that represent their areas and above all, with a clear team spirit. On the other hand, Eurouni- forms respects their independence and never imposes work systems or suppliers. By becoming a group or association, all agreements signed by Eurouniforms with major national and international brands offer members a number of benefits, and in turn, this benefits clients as well, for the number and range of products by several specia- lists is well balanced, based on the commercial expertise of all. Eurouniforms Group knows that distributors in this sector need to improve sales techniques, but they are also aware of comple- xities, for companies are usually small.This is why the group de- velops advertising and marketing strategies. Members have the advantage of exceptional catalogues, addressing the sectors in particular: protection, image wear, etc. In addition, brochures promote the season’s campaigns, promotions, and more. Eurouniforms goes international in cooperation with French group Agad The EU Group is also updated in terms of technologies, so commercial development is also related to its websites. One of them, www.eurouniforms.net, presents the group and offers in- formation, with a product database and the possibility of crea- ting estimates.The other site is shared among members, www.turopadetrabajo.com, with more than 12,000 visitors a month, enjoying a leading position. It seeks to attract clients for “Working as a team is our only key to success in the near future” More than 30 points of sale in Spain Agad is an important group of workwear and PPE distributors with stores in major cities and locations in France. Its collabora- tion work with Eurouniforms seeks the mutual strengthening of product and marketing areas, to serve in the near future as a more ambitious collaboration platform for distributors in va- rious countries in the European Union. Lillian Giles (President of Agad): How did you contact Eurouniforms? One of our members, Haguenauer, new one of the companies in Eurouniforms.When we learned that both belonged to AGAD and Eurouniforms, they planned a meeting at Expoprotection in Paris. JOBWEAR 69 No II / 2014