20 Uniforms with an image Aeroméxico Committed to Mexican fashion Alejandra Quesada was in charge of renovating the look of uniforms of the crew, for all flights. This means the company’s image was also updated. At Aeroméxico, vanguard design, comfor t and good taste are concepts that go hand in hand, and the airline’s ongoing commit- ment to leadership is accompanied by an image that, though changing with time, has always been in tune with passengers’ needs and expectations. Corporate image In order to welcome passengers into a nice, pleasant setting, the airline chose prestigious Mexican designers to reno- vate its image. One of them, Ezequiel Farca, completely changed the look of the Premier and Tourist Class in Boeings 767, with comfortable, world-class materials such as leather details for upholstery, spe- cial textures for carpets and curtains, and a unique touch for cutlery, crockery, table linen and menus. Uniforms On the other hand, highly recognized Me- xican designer Alejandra Quesada was in charge of renovating the look of uniforms of the crew, for all flights.This means the company’s image was also updated. The designer presented her proposal du- ring a fashion show held in Mexico in early 2012, and her creations were shown on various accessories (hat, belt, shoes, purses, ties and foulards, etc.) sho- wing uniforms can be functional and trendy at the same time. Grupo Ambrosía designed an original menu, very successful with passengers since it was adopted in 2012.The exclu- sive menus by this company are served in Premier Class during international flights to Europe, South America, New York, among others. Edmund Wong Man Ho, the famous Chinese chef, takes part in the creation of Oriental menus for flights to Shanghai, in Tourist and Premier Class. Kazu Kumoto, a renowned Japanese chef, creates Oriental menus for flights to Narita, served to passengers in bothTou- rist and Premier Classes. Menus As in synergy with Aeromexico’s trend, offering world-class services, the airline updates menus on an ongoing basis, to offer products adapting to passengers’ preferences, in tune with what gastro- nomy creates and develops. Aeroméxico passengers enjoy warm, per- sonal service, and a number of “Deli” de- licacies and drinks, carefully selected by highly professional chefs. With actions such as these Aeroméxico reaffirms its commitment to world-class service to all passengers, clearly in tune with innovation and the latest trends. JOBWEAR 65 No III / 2013