41 New catalogues Velilla Confección Industrial In advance of future demand, new products The company recently released the new 2013-2014 catalogue, full of new deve- lopments. Ongoing evolution is reflected in new products, expanded colour ranges and two new lines: Food Industry and V- Dynamic Series. V-Dynamic Series, based on a new concept for mo- dern, highly functional workwear customization options for various seg- ments: Basic Industrial, Hostelry, Health- care, Esthetics, and Cleaning Services. The new publication also includes many new products: sweaters, hi-vis trousers, kit- chen jackets, tops, soft-shell jackets, sweats- hirts and more.The basic shirt in Series 5010, no pockets, is versatile and available in 20 colours. Velilla works in advance of future market demands, detected by its extensive sales network. The new product family for the Food Processing Industr y sector has been spe- cifically conceived for those handling and processing food. All products stand out for their quality and they meet essential standards, as for example the absence of buttons and outer pockets. These pro- ducts are already available. The line combines proper ties meeting the needs of people at work, always carefully All of these new products are the result of feedback.Velilla listens to clients and users. And so it improves products to meet real needs, like the multipocket, stretch trousers Series 103002S. The second new line of products, the V- Dynamic Series, is based on a new con- cept of workwear in a modern style, highly functional, with new soft shells in the Hi-Vis and Basic Industr y segments. The new catalogue is user-friendly, with ex- cellent layout and structure, intuitive, with more information on products and very good images. Sections and products are clearly identified, and pictographs are cle- arly explained for certified clothes.There are also symbols for stretch fabric, Cold or Food Processing items, products designed for women, and new colours available. The publication is also available online, at Velilla Confección Industrial’s website: www. velillaconfeccion.com/catalogo. designed to suitable for leisure time as well. The catalogue is filled with colour.The He- althcare, Esthetics and Cleaning Service sectors feature new colours in pajamas and accessories. The Hostelry section brings new accessories for the kitchen and restau- rant, like caps, aprons and neckerchiefs, in many more colours that allow for more possible combinations, matching trousers, jackets and shir ts, timelessly elegant, in black and white. Velilla’s customization service is also an ex- cellent choice for companies who seek dif- ferentiation, reinforcing their corporate image. The new catalogue shows multiple feel comfor table and perfectly JOBWEAR 65 No III / 2013