19 Updated Products El Didal by Joti Creating means letting your imagination soar El Didal by Joti reinvents itself by creating new patterns and models for the beauty, esthetics and stores sectors.The star model this sea- son is a very comfortable dress with a great fit and drape and some clients say it is so nice they would love to wear it to go out on the streets. the company’s product line comprises both bold, colorful print fa- brics for those who love their jobs, and also more sober models for people who choose to look elegant. El Didal by Joti also follows fashion trends, with pastel colours, navy style models, and feminine, naïve collars with rounded edges. Combinations in white and black are, as usual, widely sold among beauty salon professionals. And among the more elegant uniforms we choose the gown with a black stole, featuring a beautiful print or- chid on the upper part. There are, of course, models that fit more tightly, for modern women, in black or grey on lively coloured backgrounds. For bakeries and greengrocers’ stores the company uses a new fa- bric, highly resistant to wear and abrasion and with a smooth feel, in response to clients’ needs.This fabric is also used for the new collec- tion of aprons, and they are very resistant even when worn daily. For the first time, the company has created special aprons for new sectors: yoghurt stores, pizza parlors and quite a number of models for the new, cup-cake stores.The hyper-realist Punk dog on an apron revels that the firm truly chooses patterns that catch the eye. Designers contribute their artistic touch to the collection, paying ho- mage to Piet Mondrian, a vanguard New Zealand painter and based on his work, the company has created a gown with a neo-plastic pattern. Geometrical shapes, with red, blue and yellow rectangles, re- flect Mondrian’s idea of the elementary colours of the universe. JOBWEAR 64 No II / 2013