65 visten estas prendas se sientan cómodas y con un espíritu renovado. Sentirse a gusto con la indumentaria equivale a aportar sa- tisfacción en el desarrollo de las activida- des laborales. Roser Marcé ¿Cómo se consigue cambiar cada cierto tiempo la estética de un vestuario profe- sional sin perder por ello la esencia que le une a la identidad de la empresa a la que representa? Serious work, professionalism, expertise, and creativity Is it immersed in the global concept of new trends, either directly or indirectly? Absolutely. And especially so, in terms of colour trends and influences. Es preciso en primer lugar considerar los valores base de la empresa y, en función de losmismos,tenerlacapacidad desabere acoplar con acierto, las tendencias actuales. In the international world of fashion Roser Marcé is known as one of the most prestigious desig- ners, for her clothes stand out as stylish, highly creative but at the same time, practical.This desig- ner is almost obsessed with the quality of fabrics used for her collections so of course, she herself superviseseverything,tothelaststitch.Thisensu- res indisputable quality and pure value, with a passion for detail though never overdoing on Nowyoumentioncolour,pleasetellusto what extent it plays a major role in corpo Design zone ¿Qué colectivo te gustaría vestir y en el que no hayas intervenido hasta este mo- mento? Me encataría crear la imagen de una com- pañia aérea. the side of ornamentation. Subtle but notice- ably beautiful, details are discreet. And the designer knows how to pass with flying co- lours the test of combining colours. rate wear. Colour is essential to corporate wear, for it Y, para concluir, ¿quieres añadir algún co- mentario o hablarnos de algún proyecto en vias de realización en breve o largo plazo? She created limited collections of urban fashion clothes, in addition to evening and bridal gowns. But this is not all, for one of the lines of work involves creating uniforms, creating the corporate image of public or pri- vately-owned organizations, with exce- llent designs. Ms. Marcé also offers clients the choice of manufacturing these uniforms, and here she will also supervise every stage, to the smallest detail.There is no rea- son to believe this means costs will be excessive. On the contrary, prices are affordable while creativity and quality are never compromised. We interviewed the designer to talk about this business line and her replies prove to be precise, short but to the point, for she is as serious about this as she is about her work. Confidence is what marks the identity of her designs and creations. When did you design your first urban collec- tion, and when was it that you started working in the corporate wear sector? I created my first urban fashion collection in 1974. In 1987 I started designing corporate wear. Can you name companies for whom you desig- ned a corporate image in uniforms? Hesperia Hotels, Hotel Arts, Parlament de Cata- lunya, Barcelona Olympíc Games presentation and Seoul 1986, among others. What is the difference between corporate and urban fashion wear, in terms of requirements? Corporate wear needs two indispensable factors. It must be timeless in terms of design, and com- fortable. company’s building.All of this repre- sents a company in visual aspects. No, gracias. No soy partidaria de hablar de proyectos de futuro. bright colours? And what about those requiring neutral needs to be coordinated with both the architectural style and décor of the What are the business sectors that allow for the use of lively, or discreet colours? There is no definition for a “profes- sional colour”. Do you believe companies need to re- novate the style of corporate wear, by changing the design of their employees’ uniforms? Or is it enough just to change a few details, not too noticeable? Uniforms or corporate wear need not be changed too frequently.Though it is natural not to wait too long to do so, for staff mem- bers feel more motivated when they’re comfor- table, when they look better, and of course, if they feel happy about how they look, this is also reflected in productivity levels. How do you manage to make regular changes to the esthetics of corporate wear without af- fecting the essence of what it reflects in terms of a company’s image? Above all, you need to think of the company’s values.Then you can combine these values with current trends. Is there any business sector for which you have not yet designed wear and wish to do so? I would love to create the image for an airline. Finally, do you have any comments, for ins- tance on short or long-term projects? No, thank you. I do not believe in talking about future projects.