44Updated products El Didal by Joti This is truly creative! damental values: creativity, modern de- sign, quality, comfor t, and excellent cut. El Didal by Joti has a new slogan that per- fectly defines its design style:“For a world that’s more fun”. And it has also renova- ted its corporate image, now more daring and modern. Of course, this accompanies the release of new uniforms, inspired in the latest trends. ables it to detect clients’ needs, and res- pond accordingly. As El Didal by Joti manufactures its pro- ducts, it can always deliver orders to clients immediately, regardless of their vo- lume. And clothes can also be customi- zed. Gowns, stoles, pinafores, all stand out for their original print patterns, the un- mistakable identity seal by El Didal by Joti. Diversity is a major element, but you need to see the whole to fully ap- preciate it. With geometrical shapes, quality photo compositions...truly, a vanguard collection. The company’s added value lies in creati- vity, supported to a hundred percent by its excellent professionals. Direct contact with distributors makes it easier to solve any problems and stimu- lates sales because of word-of-mouth re- commendations. El Didal by Joti is truly committed to its distributors’ success, for they believe in them and help them grow, with a long-term view. There is also a new line of prints inspi- red in the great cities of the world, with New York, London and Venice as cu- rrent protagonists, though there will be more capital cities adding to their num- ber in the near future. All clothes are made at the company’s Though making a difference becomes harder, the company reveals it is possible. After so many years strengthening its brand, the power of this label as a diffe- rentiating element is able to convey fun- One of the novelties this past summer was Hawaii, a short pinafore, very spe- cial for those working on terraces and out of doors, cool and with a tropical design. facilities Clothes are designed, printed, cut and sewn, one by one, at El Didal by Joti’s own facilities. Workmanship is evident, as is quality. In this sense, all directors in this company are fully persuaded that the fu- ture of this sector lies in the “Made in Spain” label. And for those who prefer sober de- signs, the company has new minimalist print patterns and clothes designed with good taste. School can also be more fun The 2012-2013 collection of uniforms for teachers and kids is inspired in school motifs. Print patterns show big figures, designs are original, and colours are skillfully combined.With these uni- forms, the classroom creates a fun at- mosphere. Also for school children, there is a line of lunch or snack bags, and another line of practical bags for clothes. Work uniforms are up to date The key is to empower dis- tributors The company’s website fea- tures photographs of co- llections, novelties, news, events, tips and trends Some months ago the company crea- ted its Facebook page, Didal By Joti, Uniformes, updated on a daily basis. The site shows photographs of collec- tions, novelties, news, events, tips and trends. It is much more than just a shop window for its goal is to interact with users, building relationships and sho- wing the human side to business. It is worth visiting. The company fully supports all its distri- butors, and they in turn place their trust in its good service. Founded 35 years ago, the company’s history and expertise en- JOBWEAR 62 4o TRIMESTRE 2012