41 Anniversary Ledo Alberti 70 years of ties Rodríguez y Ponte S. A. celebrates its 70th anniversary.This means seven decades and four generations that have never strayed from the original path, even though business evol- ved. For serious work, innovation and good taste have al- ways been the ruling principles. It was in 1942 that Dolores Rodríguez and Leoncio Ponce, wife and husband and both passionate for fashion, chose to start their small business in a room of their house, for lack of money to invest in something larger. Little could they imaging that almost a century later, four more generations in the Rodríguez and Ponte family would turn what Dolo- res and Leoncio created as a humble project into a leading company within its sector: ties. The perseverance and enthusiasm of this couple was mate- rialized into the design and production of ties.They chose materials and fabrics, designed models and then marketed their creations among wholesalers. And their first names combined to form their business name: Confecciones Ledo, by using the initial syllables of both. The second generation that took over, Mercedes Ponte and Alberto de Pablo, played a major role in the expansion and development of this business, with the creation of a new label “Ledo Alber ti”, so well known today. And as business expanded to the sector of uniforms, companies and organi- zations could personalize ties, foulards and other accesso- ries to show their image.This was a very successful idea for it met the need of so many businesses needing to custo- mize accessories. Today, the third and fourth generation, made up by María Dolores de Pablo and her daughter Mercedes León, heads the company.Well aware of the importance of this major challenge, the family legacy makes them closely follow mar- ket needs and equip their company with new technologies. Four generations have known how to make the business grow and evolve, al- ways true to the original principles: se- rious work, innovation and good taste These tools, managed by qualified professionals, are at the root of success.The design team at Rodríguez y Ponte follows fashion trends and is able to develop and present to clients a number of choices, within 24 hours. As the final choice is de- veloped and made at the company’s own workshop, solutions are always sure to be precisely what clients need, and this in- cludes promptness. Clients’ approval of the final sketch will lead to the production stage, and the result has placed the company in a privileged position within its sector.