35 New catalogues Camelforme Five new catalogues by Isacco exceed expectations and imagination Camelforme is the exclusive distributor of Italian Isacco in Spain, and presents the new collection for 2012. As all of Isacco’s clients know, catalogues never bring repeat products from past sea- sons, with the exception of those that stand out because they are widely sold. This means that new collections are always wor th seeing, and on this occasion, we need to learn about the 320 new articles. In order to assist in sales, the company groups products in five different catalogues according to uses and sectors. “One Size” catalogue, with models that will perfectly adapt to different body shapes. The collection comprises a great selection of shirts, aprons in all sizes, trousers, vests, gowns and many accessories.Though all the classic colours are present, we also find lively shades, powerful contrasts and even fluorescent colours and print fabrics. IsaccoTablecloths2012featuresqualityta- blecloths and covers, stain resistant, smooth and with a great texture, in colours that match all sorts of settings. Plain colours are sometimes peachy, with a lush feel and look.Tablecloths and covers may also match, even when differing in colour. Print fabrics feature large motifs based on colour shades for a great visual impression. Deli- cate and subtle, floral prints in see-through fabrics are a great choice. Accessories in- clude table runners, fabric baskets for the bread, or table skir ts. you need is a QR code reader in your iPhone, Android or tablet. It works like a bar code reader. Quick Response enables fast access to in- formation.This, and functionality, are the brand’s added value in terms of informa- tion and fast access, enabling potential and existing clients to make a decision at a mo- ment’s notice, with full information at hand. Isacco Horeca brings models for those who work at restaurants, reception desks, offices, hostesses, sales attendants and other sectors requiring a professional, ele- gant look because people work in contact with the public.Among the new products we find modern shirts,American-style,for men and women and waisted jacket with contrasting details, the new purple and anthracite colours and aprons in matching colours, available in many sizes, all made of stain-resistant fabrics. In addition, an endless number of shirt choices, classic sweaters and accessories like ties, neckerchiefs or bows, in a varied colour palette. Isacco Chef Line faces the challenge of contributing elegance to kitchen staff.The classic white, black and chocolate brown models also include colorful edgings, details, buttons and combinations in various sha- des. Colour is also present in print fabrics, with subtle, geometric shapes complemen- ting single-colour uniforms, in caps, trousers or sleeve cuffs. With Isacco Medicale 2012, airline blue en- ters the operating theater though of course, the protagonist is white, but grey, black and lilac also take part in this new, modern scene bringing liveliness to health- care facilities and doctors’ offices. In addi- tion to the usual jackets and gowns, all designs in differentiated models, we find di- versity in trouser and jacket sets, in straight lines, waisted, cross-closure, long, short, and so many other choices. Isacco is well aware of needs in the hos- telry sector, where the summer season brings new employees that may be on temporary contracts, so it has created the It is evident that Isacco’s creativity knows no limitations and has no competitors.The new catalogues are available online, at www.camelforme.es, and those interested in visiting the company’s showroom will also find out that textures and feel are ex- cellent. Camelforme clients can see all new models by the company’s brand, where- ver they are Camelforme has launched a new commu- nications channel so clients can see all new products.Videos featuring novelties may be sent to mobile phones and tablets, so that by just clicking on “play” clients can learn all about them. Image is at the center of Camelforme’s strategy and now, the company’s YouTube channel,“Thecamelfm” shows all proposals by this firm. Camelforme includes QR codes in advertisements and Express Catalogue QR codes provide quick and effortless ac- cess to a website by means of an image.All JOBWEAR 61 2o TRIMESTRE 2012