Taller del Uniforme Much more than uniforms For some, corporate wear is still about clothes that will basically respect comfort. But Taller del Uniforme knows there is much more to it for in addition to com- fort uniforms need to add value in terms of elegance. Those wearing such uni- forms will be more productive because they feel better and like the way they look. Most importantly, clients serviced by staff wearing good, elegant uniforms will feel more comfortable when surroun- dings are so pleasant. Those who know much about good uni- forms are Marta Sanchez and Javier Roig, managing the Production and Marketing and Commercial/Finances Department, respectively. Marta answers our questions and we find that her replies reflect the professionalism and attention to detail their products bring into the marketplace. When was Taller del Uniforme created? In 2004. We had been talking with peo- ple in the hostelry sector and found out there was a need for uniforms with an added value, combining suitable, updated design and prices. What are the industry and servicing sectors covered by you? Our client portfolio is made up mainly by independent hotels or hotel chains, but at the same time, we have added more clients and sectors: healthcare, perfume stores, footwear chain stores, restaurants, bakeries...among many others.You can name any sector that feels their staff needs good uniforms. Are you open to customized designs, exclusive uniforms required by any given client? Yes, we are. And in fact, we have many clients for whom we make customized uniforms, either because they are hotel chains requiring a predetermined image, or because their business is exclusive and they want something truly special. We have also collaborated with some interior design professionals, and fashion desig- ners, like Cortana.With her, we worked on the Gran Hotel Ibiza. Whenever a client comes in for the first time, what is the first thing they’ll notice about staff members ? Clients will form a mental image of the business as a whole...the space itself, décor, service, image, the way people talk to them when doing business... So you see, everything is one more piece in their perception. So uniforms are a part of the image you are projecting. Do you believe it is better for uniforms to remain the same for a number of sea- sons? Or should they change, following the trends set by urban fashion? Design area 69 Marta Sánchez and a model in the making of a video Whenever we take up a project for a full change of style, we will then make minor adjustments or re-styling, so that the de- sign of uniforms will remain updated, while preserving its essence throughout time. Changes in design will usually come after some 5 to 6 years, but this depends on each client and what they feel about changing uniforms for all members in their staff. In the case of hotel chains, with many properties, it is obvious that chan- ging uniforms is costly. So we always think of ways in which changes may be gradual and by departments, as a way of reducing costs and making no radical changes. Are there any colours invariably related to a given sector? Does every sector have its colour? No. I’d rather say that there are basics pe- ople will always use, mostly when it comes to clothes making, for instance: grey, black and navy blue. What is the sector wearing the most elegant uniforms today? In our case, and because of our client profile, all of them will look elegant be- cause we usually make uniforms for the services sector and this means staff will be in contact with the public. Of course, this means a good image. Can you name some of your clients? H10, Hoteles Santos, Abba Hotels, Gr Hoteles, Mandarin Oriental, Hyatt, Clinica Fiact, Instituto Microcirugía Ocular (IMO), Perfumerías Júlia, Adecco, Oro vivo and Gimnasios Dir... among others. Does your company still have any pen- ding goals? I’d love to make uniforms for an airline. We say goodbye now to Marta Sánchez, a dynamic, active woman who works hard to create the best corporate uni- forms for her clients. Sobriety and elegance JOBWEAR 60 1er TRIMESTRE 2012