New catalogues 45 Publigifts Imagination, to face the crisis It is when difficulties arise that companies need to make brave decisions. For it is then that directors show their abili- ties. Clients value this position for it reveals the financial strength of their suppliers. Once again, Publigifts is preparing the edition of its four ge- neral catalogues, sparing no effort or money. In addition and upon requests from several clients, it has made subs- tantial changes, adapting to the needs of an ever-changing market. Laboro is the catalogue dedicated to uniforms, workwear and protective wear, which had 448 pages in 2011 and has been expanded to almost 500. As a result of day-to-day communications with clients, the company has detected that as sales drop in the industrial sector, they are soaring in the fields of beauty care, esthetics, spas and related areas. So it has chosen to add more products to this section, se- lecting modern, comfortable clothes that contribute a diffe- rentiating, original touch to the image of staff, in a segment requiring precisely that, for it is all about improving clients’ image. On the other hand, school uniforms are also successfully sold, for both students and teachers need them and scho- ols want to add their own, differentiating touch. So now they have more choices, with a full range of gowns, pinafo- res, jackets, original and also modern uniforms. Publigifts can also customize uniforms or models, with the design, type of fabric and combinations the school prefers. As safety standards in the workplace are mandatory, Publi- gifts had doubled the number of protective footwear mo- dels and high visibility workwear. Another or the company’s iconic catalogues comprises pro- ducts for merchandising and promotions, with a major shift in concept and image. As companies need to be more cau- tious in terms of investment and expenses, contents in this catalogue are focused on family or community events, a sector that remains more stable today.The catalogue brings an endless number of choices in giveaways and party favours, at weddings, communions, bachelor parties, divorces, sports events and community celebrations, with over five hundred very original proposals. Publigifts is fully convinced this new perspective will bring a breath of fresh air in terms of sales for all clients. Imagination, a sense of opportunity and the right attitude se- eking to overcome difficulties cause Publigifts to continuously study, review and improve the contents of the company’s ca- talogues, as the true sales tools all clients highly appreciate.