Updated products /17 protect against the wind. Portwest applies its technology in collaboration with Go re- Tex, to product quality hi-vis, rain workwear. The line identifies products that combine functionality with excellent design, for fully waterproof, breathable items that will keep you warm, dry and visible at all times. All products in this range are designed for people working in several different industry areas: aviation, railways, roads, public works, postal services, construction. Each item is manufactured in accordance to the highest quality standards, and subjected to test fields by end users and also in the lab, using the water jet tower and thermal cube. This makes Gore a leader in hi-performance fabrics, guaranteeing clothes are “suitable for their purpose”, and offering a longer lifetime than any other products available in the workwear market today. It is also worth mentioning that Portwest has been licensed by W.L. Gore and Associates (UK) Limited to partner with Gore, and manufacture products under license. So Portwest can also work with clients, to develop and product special clothes, made to size, using this technology. Brochures are customized Next September 2011, when Portwest works on the plans for the coming A+A edition to be held at Düsseldorf, the company will once again offer all clients the opportunity to customize Portwest brochures with their own company’s brand. In just two years, the Irish company has customized over 51,000 brochures, for 40 companies, a fact that confirms the power these brochures hold as sales tools. Companies choosing this possibility have seen their business volumes grow, and have continued to buy from Portwest, so both ends find this initiative is a great advantage. Customizing brochures is a low-cost but very effective way in which companies can show potential clients the range of products and elements they can offer. At an approximate cost of just 1 Euro per unit (minimum order 1000 copies) it is a very innovative, affordable option for marketing budgets, for any company.