PROTECCIÓN LABORAL 86 | 1oTrimestre16 Trade reports printing technologies which, along with traditional systems, making it possible to meet the personalised demands of their distributors. “Normaluz attends the demands of professionals of the distribution sector, who are our only clients, and who we thank for helping us to improve. We supply them with solutions to optimise the presentation, codifying, logistics, technical catalogue, etc. and as a result of this close collaboration we are able to take on continual changes that benefit both sides. ISO 9001:2008 Certification With less than a decade in business, Normaluz is profiled as a leading reference company in the safety at work sector. In addition to the guarantees of the breadth of the offer and stock, the ISO 9001:2008 certification, issued by the Veritas Bureau, safeguards the company’s production system relating to the manufacture of photoluminescent and adhesive signs. The company philosophy is of on-going adaptation to the changes that constantly happen. About this, they indicate that “in a complex economic and commercial setting, with ever-slower stock rotations, credit restrictions, etc. clients are becoming more demanding, giving priority to zero stock and demanding from suppliers immediate delivery along with the most competitive price.” Convinced that we are experiencing constant change, Bernardino Meseguer is faithful to a few immutable principles, so he insists that “as always, we maintain unaltered our transparent policy of competitive prices, without a minimum order and service in 24 hours. Since we always manufacture large quantities, we offer the best price on the market, from just one item, with the best presentation, bar code and immediate service.” By the principle of transparency that rules in its business activity, Normaluz admits that “we work in a sector which, commercially, has remained static for years, limiting manufacturers like ourselves to producing our distributors’ orders and discharging onto them the responsibility for estimating and financing of stocks.” In order to ease that solution (discharge of distributors), Normaluz has applied corrective measures consisting of consolidating a stock of more than two million manufactured signs available to their distributors, as well as creating agreements with leaders of the courier sector guaranteeing distribution in record time throughout the territory. An unusual company Normaluz is the only manufacturer that does not sell to end customers. All sales are channelled through a wide network of distributors who cover the whole of the national territory. This fact has led to designing and developing the entire commercial activity with one specific objective: to facilitate distributors’ sales to their end customers. Hence one of the requirements in order to maintain the distributors is to provide them with the widest offer of signage on the market. The everyday routine of the signage manufacturer Normaluz is defined by quality and personalised servic.